Old Holland, The Paint of the Old Masters! In 1664, various Old Dutch master painters established Old Holland. Now, centuries later, we still use their recipes to make your colours. Except we do that with the latest technology. Old Holland oil colours using the traditional recipes and the production process used by the Old Dutch masters. Nothing surpasses the quality, colour strength and intensity. The proof? You can still admire in the biggest museums the splendour of our colours and pigments in the paintings of the most famous Dutch masters, such as Vermeer, Van Gogh and Hals. The Old Dutch masters’ paintings are hundreds of years old. You can still enjoy their splendour. Old Holland immortalises your creations for future generations. Because that is what motivates and inspires us to use the best traditions to create the best colours from the best ingredients: the eternal splendour of painting.