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Something for Everyone Weekend Super Sale - Savings on Top Sellers in all Categories
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SoHo Urban Artist Quality Watercolor Sets

SoHo Urban Artist Quality Watercolor Sets
SoHo Urban Artist Quality Watercolor Sets
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The ideal combination of great quality at an incredible value! Vibrant and lightfast

SoHo Urban Artist Watercolors are the ideal combination of quality and value! These high quality watercolors are made from finely milled pigments and the finest gum arabic. Made from finely milled, lightfast pigments mixed with the finest gum arabic, these artist grade watercolor paints are luminous, vibrant, and fade-resistant. SoHo also uses more pigment in their recipe, so a 7ml tube of SoHo Watercolor, when mixed with water, can produce as much paint as a 20ml tube in another brand!

Key Features:
  • 7ml tubes in convenient sets
  • Real cadmiums!
  • Highly lightfast and vibrant
  • Finest pigments and gum arabic
  • Colors blend and mix well together
Perfect For:
  • Superior tinting
  • Beginners or professional artists
  • Quality and value
  • Perfect for travel!
...
See Full Description
SoHo Urban Artist Quality Watercolor Sets

The ideal combination of great quality at an incredible value! Vibrant and lightfast

SoHo Urban Artist Watercolors are the ideal combination of quality and value! These high quality watercolors are made from finely milled pigments and the finest gum arabic. This convenient set of 24 vibrant colors is the perfect introduction to SoHo Watercolor Paints, and also serves as the ideal travel set. Try out these fantastic watercolors today, you'll be happy you did! Made from finely milled, lightfast pigments mixed with the finest gum arabic, these artist grade watercolor paints are luminous, vibrant, and fade-resistant. SoHo also uses more pigment in their recipe, so a 7ml tube of SoHo Watercolor, when mixed with water, can produce as much paint as a 20ml tube in another brand!

SoHo Watercolor Combo Set Includes: The SoHo Urban Artist Watercolor 24pc Set - (1) 24 with a 100ML SoHo Spray Bottle - (1) 11 x 15" Strathmore 300 Series Watercolor Pad

Key Features:
  • (24) 7ml tubes
  • Real cadmiums!
  • Highly lightfast and vibrant
  • Finest pigments and gum arabic
  • Colors blend and mix well together
Perfect For:
  • Superior tinting
  • Beginners or professional artists
  • Quality and value
  • Perfect for travel!
  • see videos, demonstrations and reviews
SoHo Urban Artist Quality Watercolor Sets is rated 4.5 out of 5 by 18.
Rated 5 out of 5 by from
Date published: 2019-02-16
Rated 4 out of 5 by from
Date published: 2019-01-01
Rated 4 out of 5 by from Soho set fairly good Haven't used these yet but did to a complete 'color swatch' sampling to compare with other brands / same colors. Interesting comparison, so the jury is still out. Happy to have some new colors in the urban range. 2 or 3 tubes were too dried up (unused!) so I threw them away. Several others had 'separated' ...lots of gum arabic oozed out instead of the color / pigment. All this to say, as I have yet to actually paint with the SOHO colors, perhaps my ratings would vary once I do
Date published: 2018-12-24
Rated 4 out of 5 by from Brilliant Colors and very easy to use. I got these a few weeks ago and the only real problem was two of the colors were dried out but they were promply replaced at no cost to me. I will warn you though when they dry they crack and break apart a little so to use them you need to either sprizt with water or use an eye dropper to wet them. You cannot really just go in with a wet brush like you can with a pan. The colors when I swatched them were brilliant and vibrate and I can see myself using these for a very long time. They also mix real well and have wonderful affects using more water. These are a great set to start using tubed watercolors just make sure you get a good 24 well pallet for them.
Date published: 2018-06-07
Rated 5 out of 5 by from Excellent Paint I was very happy with these paints. They have a heavy pigment load, mix well, and are very easy to use. The color choices in this set are fantastic! I'm pretty sure this set is going to last forever. !
Date published: 2017-12-13
Rated 4 out of 5 by from Vibrant Colors! I bought this set because it was on sale and I was curious! I've really enjoyed working with them. The colors mix well and create really vibrant works! I have had trouble getting them to stay in the wells of my palette once they're dry, so that's been a concern. Otherwise these colors are great to work with and a great deal for the budding artist!
Date published: 2016-09-18
Rated 4 out of 5 by from Great value for the money Overall I am very pleased with these watercolors. For the money it’s a fantastic value and a quality product. I’ve painted a couple pictures with them, and I’ve found the paints to be easy to work with. They have good pigment quality. A couple of colors have some bits of pigments that I have had to pick out, which is to be expected at the price point. Though it’s not an M Graham quality watercolor, the SOHO products blend well, wash well, and are easy to graduate tones with. For the money I would recommend this set to a fellow artist.
Date published: 2016-08-03
Rated 4 out of 5 by from nice color I usually use acrylics, but I wanted to tinker in water colors and didn't want to spend a fortune just in case I didn't like it. I am sold on water color. These paints have such beautiful color that lifts, glazes and mixes well.
Date published: 2013-09-21
Rated 5 out of 5 by from Don't under estimate the quality These are very rich vibrant colors and a good variety in the set. This set is an excellent way to get started with using this brand. Individual tubes are inexpensive and same fine quality.
Date published: 2012-09-26
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LOOKING AT THE SOHO SET OF 50 PAINTS SKU 89790 IN MY SHOPPING CART, THE PHOTO SHOWS ONLY THE SET OF 24.  RATHER CONFUSING!  WHAT COLORS ARE IN THE SET OF 50 PLEASE???? THIS MAY BE HELPFUL INFO. FOR OTHERS AS WELL

Asked by: Serendipity 7
The photo for the set of 50 appears to have been fixed now. I added item 89790 to my cart and the correct photo is showing up. You can view the color listing for any set by clicking on the yellow circle icon beside the price of the set on the product page. Item #89790 SoHo Watercolor (7ml Tubes) Mega Set of 50 Colors Raw Umber, Urban Orange, Prussian Blue, Yellow Ochre, Lamp Black, Urban Gray, Cadmium Orange, Ultra Blue, New Gamboge, Cadmium Lemon Yellow, Hookers Green, Payne's Grey, Light Red, Lemon Yellow, Cobalt Violet, Phthalo Blue, Urban Green Pale, Permanent Red, Lemon Yellow Deep, Transparent Red, Alizarin Crimson, Mars Black, Cadmium Red, Urban Orange Red Shade, Raw Sienna, Purple Red, and Oxide of Chromium, Cadmium Yellow Deep, Burnt Ochre, Carmine, Scarlet, Cadmium Scarlet, Urban Yellow, Indian Red, French Ultramarine, Urban Red, Ivory Black, Urban Blue Violet, Terre Verte, Ultra Violet, Cerulean Blue, Permanent Sap Green, Cobalt Turquoise, Burnt Sienna, Cadmium Yellow, Urban Green Medium, Cobalt Blue, Permanent Rose, Naples Yellow Contents in the set may be substituted without notice. Please let us know if you have any other questions or concerns.
Answered by: Customer Care
Date published: 2018-12-03

Hello, I'm hoping someone can list the colors that are included in the Soho Urban Artist Watercolor Set of 24, item #86259. I would really appreciate it, and I'm sure it would be helpful for others as well. Thank You So Much!

Asked by: Stacey Brister
The set of 24 contains Ultramarine Blue, Cobalt Turquoise, Alizarin Crimson, Naples Yellow, Burnt Sienna, Permanent Sap Green, Burnt Umber, Permanent Violet, Cadmium Orange, Phtalo Blue, Cadmium Red Medium, Phtalo Green, Cadmium Yellow, Raw Sienna, Cerulean Blue, Raw Umber Deep, Cobalt Blue, Rose, Lamp Black, Yellow Ochre, Manganese Blue Hue, Urban Green Medium, Lemon Yellow, Venetian Red. Please note that colors may be substituted subject to availability. Please let us know if you have any other questions.
Answered by: Customer Care
Date published: 2018-03-23
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Save up to 75% off list
Product Icons:
  • Is Proprietary When you see this symbol on our site or in advertisements it is a Jerry's Artarama best value exclusive brand. The exclusive brands offer quality, exceptional performance & value. Comes with a 30 day money back guarantee!
Product Listing
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Name
Size
OZ ML
Color
Item #
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Jerry's
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Status
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SoHo Urban Artist Watercolor Paints Basic Set of 24 - Assorted Colors
Name:SoHo Urban Artist Watercolor Paints Basic Set of 24
Size:
Color:Assorted Colors
Item #:
86259
list:$109.95
Jerry's:$54.99
Sale:$27.49
In Stock
Product Badge:
  • Is Proprietary When you see this symbol on our site or in advertisements it is a Jerry's Artarama best value exclusive brand. The exclusive brands offer quality, exceptional performance & value. Comes with a 30 day money back guarantee!
  • LPP Lowest Price - This item is already at the Best Lowest Price Possible and no further discounts or coupons can be applied.

  • SoHo Urban Artist Watercolor Paints Basic Set of 24- Assorted Colors

    The set of 24 contains: Ultramarine Blue, Cobalt Turquoise, Alizarin Crimson, Naples Yellow, Burnt Sienna, Permanent Sap Green, Burnt Umber, Permanent Violet, Cadmium Orange, Phtalo Blue, Cadmium Red Medium, Phtalo Green, Cadmium Yellow, Raw Sienna, Cerulean Blue, Raw Umber Deep, Cobalt Blue, Rose, Lamp Black, Yellow Ochre, Manganese Blue Hue, Urban Green Medium, Lemon Yellow, Venetian Red.

    Please note that colors may be substituted subject to availability. 

SoHo Urban Artist Watercolor Set of 24 with Strathmore 300 Watercolor Pad and Spray Bottle
Name:SoHo Urban Artist Watercolor Paints Combo Set of 24 with Strathmore 300 Watercolor Pad and Spray Bottle
Size: Combo Size Pack
Color:Assorted Colors
Item #:
86259A
list:$114.75
Jerry's:$54.99
In Stock
Product Badge:
  • Is Proprietary When you see this symbol on our site or in advertisements it is a Jerry's Artarama best value exclusive brand. The exclusive brands offer quality, exceptional performance & value. Comes with a 30 day money back guarantee!

  • SoHo Urban Artist Watercolor Set of 24 with Strathmore 300 Watercolor Pad and Spray Bottle

    Set Contents:

    The set of 24 contains: Ultramarine Blue, Cobalt Turquoise, Alizarin Crimson, Naples Yellow, Burnt Sienna, Permanent Sap Green, Burnt Umber, Permanent Violet, Cadmium Orange, Phtalo Blue, Cadmium Red Medium, Phtalo Green, Cadmium Yellow, Raw Sienna, Cerulean Blue, Raw Umber Deep, Cobalt Blue, Rose, Lamp Black, Yellow Ochre, Manganese Blue Hue, Urban Green Medium, Lemon Yellow, Venetian Red.

    Please note that colors may be substituted subject to availability. 

    • 1 x SoHo 100ML Spray Bottle (item #86456)
    • 1 x Strathmore 300 Series Watercolor Pad - 11 x 15" (item #16050)
  • Coupon Eligible Coupon Eligible - This item qualifies for further discounts
SoHo Urban Artist Watercolor Paints (7ml Tubes) Set of 18
Name:SoHo Urban Artist Watercolor Paints Set of 18
Size:
Color:Assorted Colors
Item #:
89789
list:$76.95
Jerry's:$21.99
In Stock
Product Badge:
  • Is Proprietary When you see this symbol on our site or in advertisements it is a Jerry's Artarama best value exclusive brand. The exclusive brands offer quality, exceptional performance & value. Comes with a 30 day money back guarantee!
  • LPP Lowest Price - This item is already at the Best Lowest Price Possible and no further discounts or coupons can be applied.

  • SoHo Watercolor Set of 18 Colors: 7ml Tubes

    Contents: Alizarin Crimson, Burnt Sienna, Cadmium Lemon Yellow, Cadmium Red, Cadmium Yellow, Cerulean Blue, Cobalt Blue, French Ultramarine, Naples Yellow, Payne's Grey, Permanent Sap Green, Prussian Blue, Raw Sienna, Raw Umber Deep, Terre Verte, Urban Green Medium, Urban Orange, Yellow Ochre.

    Contents in the set may be substituted without notice

Soho Watercolor (7ml Tubes) Mega Set of 50
Name:Soho Watercolor (7ml Tubes) Mega Set of 50
Size:
Color:Assorted Colors
Item #:
89790
list:$197.95
Jerry's:$54.99
In Stock
Product Badge:
  • Is Proprietary When you see this symbol on our site or in advertisements it is a Jerry's Artarama best value exclusive brand. The exclusive brands offer quality, exceptional performance & value. Comes with a 30 day money back guarantee!
  • LPP Lowest Price - This item is already at the Best Lowest Price Possible and no further discounts or coupons can be applied.

  • SoHo Watercolor (7ml Tubes) Mega Set of 50 Colors

    Raw Umber, Urban Orange, Prussian Blue, Yellow Ochre, Lamp Black, Urban Gray, Cadmium Orange, Ultra Blue, New Gamboge, Cadmium Lemon Yellow, Hookers Green, Payne's Grey, Light Red, Lemon Yellow, Cobalt Violet, Phthalo Blue, Urban Green Pale, Permanent Red, Lemon Yellow Deep, Transparent Red, Alizarin Crimson, Mars Black, Cadmium Red, Urban Orange Red Shade, Raw Sienna, Purple Red, and Oxide of Chromium, Cadmium Yellow Deep, Burnt Ochre, Carmine, Scarlet, Cadmium Scarlet, Urban Yellow, Indian Red, French Ultramarine, Urban Red, Ivory Black, Urban Blue Violet, Terre Verte, Ultra Violet, Cerulean Blue, Permanent Sap Green, Cobalt Turquoise, Burnt Sienna, Cadmium Yellow, Urban Green Medium, Cobalt Blue, Permanent Rose, Naples Yellow

    Contents in the set may be substituted without notice

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