Liquitex

The story begins with Henry Levison, a color chemist who lived, drank, slept and breathed artist’s colors. Henry ran a company in Cincinnati, Ohio called Permanent Pigments which had been milling artists' oil colors since 1933. He was keenly following the latest technical advances and experimenting with new formulas in the acrylics field. Acrylics were first developed as a solvent-based artists’ color in the early part of the twentieth century. By 1955, Henry had perfected a commercially viable water-based acrylic - the first acrylic gesso, called Liquitex, a perfect blend of liquid and texture.. As we enter the 2020s, we look to the future with purpose: believing in the power of creative expression to create a better world where artists and communities can thrive. We're empowering our communities. Innovating our products and packaging. Creating better business practices.

Jerry's is the Artists' Choice!

Trusted for more than 50 years, Jerry's is committed to providing artists with 100% customer satisfaction and we’ll be happy to help you find the best Liquitex products in the world