Liquitex Acrylic Paints
In 1955, a small family owned company in Ohio called the Permanent Pigments Company created the first water-based acrylic paint, although until that point manufactured only oil colors. The owner, Henry Levinson searched for a name that would capture the uniqueness of his new product. The new paint could stick to anything and could be used thick, thin or of any consistency, and most importantly, could be altered or cleaned up with water. Levinson decided to call the product Liquid Texture, and Liquitex was born. Other notable achievements in Liquitex’s history are the development of the first gloss and matte mediums, the first removable acrylic varnish, as well as the first iridescent acrylic paint. Liquitex offers the largest range of materials for acrylic artists including several lines of paints, mediums, brushes and even a new acrylic spray paint. Liquitex still innovates today, always searching for and creating unique ways acrylic artists can express themselves.