“If Art Should Sell Itself” then why am I so broke?

“Art Should Sell Itself!” That would be nice. But it doesn’t and it won’t happen. Not in your lifetime.  And curiously enough, artists actually know this.  But somewhere back in their mind is some group, book or individual whispering that phrase to them and early education is very powerful…..even if it is utterly wrong!Artists who…..

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Jerry’s Blog Team -- 09/06/2011

Are you SURE you want a critique? by M Theresa Brown

Critiques. If you are an artist, you cannot escape the universal  useage nor  overexposure of the word, “Critique.”  It is used randomly about the art world to the point where you either embrace the concept or reject it entirely.  In art,  Critiques are used in grade school, in art lessons,  art lecturers and schools of…..

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Jerrys Blog Squad -- 31/05/2011

If I Sell out at this show, I won’t have enough art for the next one… by M Theresa Brown

I chatted with a potter recently about entering an upcoming show that I thought would be good for her.  She surprised me when she laughingly confessed that the previous year she had skipped that opportunity because she was afraid that she would have no time to re-stock her pottery when she sold out at the…..

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Jerry’s Blog Team -- 18/05/2011

2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to purchase it at any time…..

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Jerry’s Blog Team -- 22/03/2011

Spotlighting Your Work by M Theresa Brown

Participating in both indoor and outdoor shows is a great way to connect with prospects and show your work.  In reality, you are  your own portable Art Gallery, bringing your work to people who often only see “live art” at such an event. If you are at an outdoor show and it’s a beautiful, sunny…..

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Jerrys Blog Squad -- 16/02/2011

The Emerging Artist Label by M Theresa Brown

Far away from the fantasy art auctions of Christie’s and Sotheby’s is the real world of art  sales where there are many thousands of artists who create and sell their art.  In this world, the artist is usually working directly with the buyer and for sums far less than the multimillion dollar art in the…..

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Jerry’s Blog Team -- 22/11/2010

The Holiday Art Market by M Theresa Brown

The next couple of months are crunch time for artists!  You hand create your art product and have time, energy, a bit of you and your creativity involved with each piece. And there is no doubt that you, along with every other merchant in the world sees the next few months of sales as critical…..

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Jerry’s Blog Team -- 04/10/2010

Market Yourself by M Theresa Brown

Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and…..

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Jerry’s Blog Team -- 29/09/2010

2 Tips for Online Sales by M Theresa Brown

You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It…..

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Jerry’s Blog Team -- 27/09/2010

The REAL KEYS to PRICING YOUR ART by M Theresa Brown

On one of our several nationwide art marketing forums recently, the question posed was, “Theresa, I’m in the dark as to how to price the pet portraits. I don’t know anyone around here who does pet portraits to see what they are charging. After you figure the cost of the surface (canvas or panel) and…..

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Jerry’s Blog Team -- 18/07/2010