I have admired the advice of artist Jack White for a long time. He is not one of those online marketing artsy gurus who blows smoke at you. He tells it like it is when it comes to the real life of the real working artist. He never went all glossy and high tech and…..
Jerrys Blog Squad -- 25/04/2011
The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist’s business is…..
Jerry's -- 04/04/2011
By by M Theresa Brown You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to…..
Jerry's -- 22/03/2011
If you are like us, by the end of February, beginning of March, you are interested in the arrival of Spring. Mother Nature may yet throw a curve ball at us and dump a few last winter storms but we remain, in North Carolina, hopeful that all the signs around us point to spring at…..
Jerry's -- 11/03/2011
Participating in both indoor and outdoor shows is a great way to connect with prospects and show your work. In reality, you are your own portable Art Gallery, bringing your work to people who often only see “live art” at such an event. If you are at an outdoor show and it’s a beautiful, sunny…..
Jerrys Blog Squad -- 16/02/2011
Information Overload The advice on selling art is so numerous on the Internet nowadays that the generic word of mouth advice artists used to hear from friends and neighbors has gone from “You’ll starve” to the Internet version of “it’s easy and this is all you do!” The experts are everywhere. With so much “advice”…..
Jerry's -- 27/01/2011
When a participant in one of our art marketing seminars came up to me afterwards and began to chat about some of the aspects of things we had discussed, little did I realize what an amazing person I was talking with! Sometimes touching the lives of thousands starts with a simple concept: Finding a need…..
Jerry's -- 13/12/2010
Years ago, when you wanted to know something about how to create art, your choices were limited. Either you read a book or went to college. There was no YouTube, DVDs and if you had TV (seriously-as recent as 40 years ago, many people did not!) you may catch a show with the earliest of…..
Jerry's -- 10/12/2010
Far away from the fantasy art auctions of Christie’s and Sotheby’s is the real world of art sales where there are many thousands of artists who create and sell their art. In this world, the artist is usually working directly with the buyer and for sums far less than the multimillion dollar art in the…..
Jerry's -- 22/11/2010
Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and…..
Jerry's -- 29/09/2010
You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It…..
Jerry's -- 27/09/2010
In our recent Seminar, we touched on the topic of creating interesting newsletters. There are many programs available which make it easy, affordable and convenient to send out email newsletters, in quantity, and without it being labeled by the Internet as spam. We use Streamsend to send out over 1200 email newsletter for our Art…..
Jerry's -- 21/09/2010
“My work is better than that!” We’ve all said or thought it. And we probably meant it. But what it really means, when all is said and done, is that we are, at some level, envious of that other artist. So how can we turn this negative thought into a productive, positive action that benefits…..
Jerry's -- 31/08/2010
The sheer pleasure an artist receives from simply creating art in some form is what motivates artists of all ages to create.Â Whether it is a folded origami paper or a ten ton metal sculpture,Â the pleasure derived from the very act of creating is the same. Children don’t need any persuasion to dip into…..
Jerrys Blog Squad -- 06/08/2010
The art world is all up in arms. Every place you turn to there is some article about the government or the states reducing or eliminating public money for artist grants. Frantic emails are sent out, art groups gather to protest the fund reductions and open Facebook polls. But there is not an organization out…..