QoR Modern Watercolor

The First New Thing to Happen to Watercolor in 150 Years

Golden Artist Colors has had the privilege and delight of collaborating with artists to make the highest quality professional Acrylic and Oil colors. Today that same collaborative process has produced a new, thouroughly modern watercolor called QoR.

Deep, Rich, Beautiful Color

QoR's exclusive binder provides more color in every brushstroke while retaining the best qualities of traditional watercolors. QoR offers a strength, range and versatility unmatched in the history of watercolors

The unique formulation accentuates the luminosity and brilliance of each pigment even after drying, while providing the subtlety, transparency and flow of a great watercolor.

QoR (pronounced 'core') is an allusion to color as the center of watercolor painting. QoR also comes from a technical acronym meaning Quality of Results.


Available Now:

Check out the entire line of QoR watercolors, ground, and mediums at Jerry's Artarama:


From Drawing to Precision- New Winsor and Newton Watercolors Markers and Sticks

Ultimate Performance with Added Precision

Want more control or precision out of your watercolors? Winsor & Newton have two new watercolor innovations in the New Water Colour Markers and Professional Water Colour Sticks. Now, Winsor & Newton bring you a new way to use their stunning watercolor with added precision and definition. Perfect for the artist on-the-go, these new innovations from Winsor & Newton provide easy clean up and transportability. Get beautiful watercolor access in a new convenient form.

 NEW Water Colour Markers

Winsor & Newton introduces the ultimate water colour performance in their new Water Colour Markers to complement traditional water colour. The markers are intermixable with and provide the same high quality performance found in Winsor & Newton water colour tubes and pans, while offering a lightfast formula for transparency and brightness. The markers provide control from the fine tip and fluid strokes and washes from the brush tip and are compatible to all Winsor & Newton water colour and mediums

The markers come in a balanced spread of 36 brilliant and bright colors that are great for blending either wet or dry on watercolor paper, making them some of the most versatile watercolor markers on the market today. Winsor & Newton water colour markers are also double-sided with a fine point on one end and a flexible brush nib, helping artists to create a variety of stunning, sweeping line thickness and superior detailing. Delivering impressive precision, combined with Winsor & Newton's expert color performance, these watercolor markers are an indispensable addition to the watercolor artist's palette. 

NEW Water Colour Sticks

Winsor & Newton introduces a stunning innovation developed for professional artists. Highly pigmented and lightfast, Professional Water Colour Sticks deliver brilliant colour and are intermixable with Winsor & Newton water colour. These innovative watercolor sticks can be used to draw brilliantly defined, richly colored lines.

The sticks also blend and mix well to create impressive watercolor washes andlayers. The water colour sticks have a versatile square barrel design to create sharply defined lines or broader washes and with just a little bit of water can spread out to cover broader areas. 




Number 3 in Jerry's Top 10 U.S. Art Schools Countdown

#3 University of California-Los Angeles

 Jerry's Artarama has always supported art education and so this year we wanted to show our support of some of the finest in higher art education available in the United States by honoring some of the best schools in our list of the 10 Best Art Schools in the Country.

Counting down to Number 3 in our rankings is the UCLA School of the Arts and Architecture.


 The School of the Arts and Architecture is professional school that offers a full range of course programs granting degrees in architecture and urban design, art, design media arts, world arts and cultures, and many more fields. The school provides art students with two internationally acclaimed public arts institutions including the Hammer Museum and  the Fowler Museum at UCLA, as well as varying contemporary and historical exhibitions cycled throughout the year.

At UCLA over 8000 undergraduate and 4000 graduate students are preparing themselves to move into professional fields of art, art history, cultural studies, architecture and even music. The school has won many awards and provides students and guests with constantly changing and evolving exhibitions from students, graduate students, and professors.

The Breakdown

  • Professors- Students are treated to classes to learn from 100 distinguished faculty  that practice a balance of interactive practice and theory.
  • Notable Alumni- Gary Baseman, Slater Bradley, Craig Kauffman and painter Alexandra Nechita
  • Local flavor- Los Angeles is a hub of art and media featuring famous museums such as the Hammer Museum, the Gerry Villa and the Museum of Contemporary Art.
  • Currently on Display- coming soon Jim Hodges: Give More Than You Take and Robert Heinecken: Object Matter both opening October 3rd at the Hammer.


UCLA Student Art 


 For More Information on the University of California Los Angeles and the School of the Arts and Architecture, visit

Jerry's Artarama Fall Back to Class Sale 2014

Jerry's Artarama is the one-stop-shop for all of your back to class needs. Why run from store to store trying to find all of your supplies when you can order them with just a few clicks on Save money and gas by getting all of your supplies at student friendly prices.

And of course, we carry all your favorite brands with great savings on supplies from LUKAS, Fabriano, Winsor & Newton, SoHo Urban Artist, GOLDEN, Arches and many more.

Start Shopping Todayor Check out all the classroom essentials in our 2014 Back to Class Art Supply Shopping Guide!

Sale Ends October 17, 2014 so get your supplies why the savings lasts!

Jerry's Artarama 2014 Art Scholarship

 This year, with the help of several sponsors and friends, Jerrys will empower one young artist with a scholarship award of $5000 as well as an eGift Card worth $500 in art supplies from Jerry's is searching out a young talented Graduate Student, Undergraduate Student or High School Senior who is going into the arts. Apply today for your chance to win the Jerry's Artarama 2014 Art Scholarship!

One $5000 non-renewable scholarship will be awarded to one special student artist to be used towards tuition and fees required by their educational institution. In addition to tuition and fees, a $500 eGift card to will be provided to the student to use on art supplies and materials. Jerry's will also throw in a $250 Supply Pack to the student's chosen Art Department!

For more information or how to qualify, check out our Scholarship page.

Great Deals

Holiday Sale  -Gifts for Artists: up to 85% off with online exclusive sales

Products To Consider

FREE Video Art Lessons

Learning Art The Easy and Simple Way with Jerry's Artarama FREE Video Art Lessons


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