Listening to the Advice of Jack White by M Theresa Brown

I have admired the advice of artist Jack White for a long time. He is not one of those online marketing artsy gurus who blows smoke at you. He tells it like it is when it comes to the real life of the real working artist.  He never went all glossy and high tech and…..

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Jerrys Blog Squad -- 25/04/2011

The Power of Social Networks For Artists

The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist’s business is…..

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Jerry's -- 04/04/2011

2 Tips for Online Art Sales on Your Website!

By by M Theresa Brown You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to…..

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Jerry's -- 22/03/2011

Getting Ready for the Summer Art Shows by M Theresa Brown

If you are like us, by the end of February, beginning of March, you are interested in the arrival of Spring. Mother Nature may yet  throw a curve ball at us and dump a few last winter storms but we remain, in North Carolina, hopeful that all the signs around us point to spring at…..

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Jerry's -- 11/03/2011

Spotlighting Your Work by M Theresa Brown

Participating in both indoor and outdoor shows is a great way to connect with prospects and show your work.  In reality, you are  your own portable Art Gallery, bringing your work to people who often only see “live art” at such an event. If you are at an outdoor show and it’s a beautiful, sunny…..

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Jerrys Blog Squad -- 16/02/2011

Advice on selling art on the Internet

Information Overload The advice on selling art is so numerous on the Internet nowadays  that the generic  word of mouth advice artists used to hear from friends and neighbors has gone from “You’ll starve” to the Internet version of “it’s easy and this is all you do!” The experts are everywhere. With so much “advice”…..

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Jerry's -- 27/01/2011

Spotlight on Artist ANN FLAHERTY by M Theresa Brown

When a participant in one of our art marketing seminars came up to me afterwards and began to chat about some of the aspects of things we had discussed, little did I realize what an amazing person I was talking with! Sometimes touching the lives of thousands starts with a simple concept: Finding a need…..

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Jerry's -- 13/12/2010

The Value of Workshops by M Theresa Brown

Years ago, when you wanted to know something about how to create art, your choices were limited. Either you read a book or went to college. There was no YouTube, DVDs and if you had TV (seriously-as recent as 40 years ago, many people did not!) you may catch a show with the earliest of…..

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Jerry's -- 10/12/2010

The Emerging Artist Label by M Theresa Brown

Far away from the fantasy art auctions of Christie’s and Sotheby’s is the real world of art  sales where there are many thousands of artists who create and sell their art.  In this world, the artist is usually working directly with the buyer and for sums far less than the multimillion dollar art in the…..

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Jerry's -- 22/11/2010

The Holiday Art Market by M Theresa Brown

The next couple of months are crunch time for artists!  You hand create your art product and have time, energy, a bit of you and your creativity involved with each piece. And there is no doubt that you, along with every other merchant in the world sees the next few months of sales as critical…..

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Jerry's -- 04/10/2010

Market Yourself by M Theresa Brown

Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and…..

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Jerry's -- 29/09/2010

2 Tips for Online Sales by M Theresa Brown

You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It…..

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Jerry's -- 27/09/2010

5 Ways to Get More People Reading Your Email Newsletter by M Theresa Brown

In our recent Seminar,  we touched on the topic of creating interesting newsletters.  There are  many programs available which make it easy, affordable and convenient to send out email newsletters,  in quantity, and  without it being labeled by the Internet as spam. We use Streamsend to send out over 1200 email newsletter for our Art…..

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Jerry's -- 21/09/2010

The Morning Password by M Theresa Brown

So it begins when I decide to not procrastinate and work in the office rather than my studio.  I go to check my personal online banking account to make a payment and realize that I changed the password (since it kept telling me to) and silly me did not write it down. At least I…..

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Jerrys Blog Squad -- 15/09/2010

5 Steps to Turn Negative Artist Thoughts into Positives! by M Theresa Brown

“My work is better than that!” We’ve all said or thought it. And we probably meant it. But what it really means, when all is said and done, is that we are, at some level, envious of that other artist. So how can we turn this negative thought into a productive, positive action that benefits…..

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Jerry's -- 31/08/2010