Prepaing to Sell – Portfolios and Details by Valerie (Valry) Drake

As artists we love to create – but when it comes to the details of selling we are sometimes a little reluctant. Just in case I get someone who actually wants to know about my work, I have to have a artist portfolio to show them. Whether this person is a potential customer, gallery owner,…..

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Jerry’s Blog Team -- 21/06/2010

Artist Statement: Sell the Sizzle by M Theresa Brown

Sizzle! That’s what an artist’s statement should be! It’s not your biography or your story. It’s about what makes you tick as an artist in your particular field. To quote Elmer Wheeler, “To sell the steak you have to sell the sizzle!” What does that mean? Well we have observed two very relevant target areas…..

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Jerry’s Blog Team -- 12/05/2010