Category: Art Marketing
The Emerging Artist Label by M Theresa Brown
Far away from the fantasy art auctions of Christie’s and Sotheby’s is the real world of art sales where there are many thousands of artists who create and sell their art. In this world, the artist is usually working directly with the buyer and for sums far less than the multimillion dollar art in the…..
Jerry's -- 22/11/2010
The Holiday Art Market by M Theresa Brown
The next couple of months are crunch time for artists! You hand create your art product and have time, energy, a bit of you and your creativity involved with each piece. And there is no doubt that you, along with every other merchant in the world sees the next few months of sales as critical…..
Jerry's -- 04/10/2010
Market Yourself by M Theresa Brown
Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and…..
Jerry's -- 29/09/2010
2 Tips for Online Sales by M Theresa Brown
You know that marketing phrase “Make money while you sleep?” Well it IS possible for artists to do just that with their art product IF they make it convenient and easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It…..
Jerry's -- 27/09/2010
5 Ways to Get More People Reading Your Email Newsletter by M Theresa Brown
In our recent Seminar, we touched on the topic of creating interesting newsletters. There are many programs available which make it easy, affordable and convenient to send out email newsletters, in quantity, and without it being labeled by the Internet as spam. We use Streamsend to send out over 1200 email newsletter for our Art…..
Jerry's -- 21/09/2010
5 Steps to Turn Negative Artist Thoughts into Positives! by M Theresa Brown
“My work is better than that!” We’ve all said or thought it. And we probably meant it. But what it really means, when all is said and done, is that we are, at some level, envious of that other artist. So how can we turn this negative thought into a productive, positive action that benefits…..
Jerry's -- 31/08/2010
How To Price Your Art To Sell
I’m in the dark as to how to price On one of our several nationwide art marketing forums recently, the question posed was,“Theresa, I’m in the dark as to how to price the pet portraits. I don’t know anyone around here who does pet portraits to see what they are charging. After you figure the…..
Jerry's -- 18/07/2010
Prepaing to Sell – Portfolios and Details by Valerie (Valry) Drake
As artists we love to create – but when it comes to the details of selling we are sometimes a little reluctant. Just in case I get someone who actually wants to know about my work, I have to have a artist portfolio to show them. Whether this person is a potential customer, gallery owner,…..
Jerry's -- 21/06/2010
When Art Grants End by M Theresa Brown
The art world is all up in arms. Every place you turn to there is some article about the government or the states reducing or eliminating public money for artist grants. Frantic emails are sent out, art groups gather to protest the fund reductions and open Facebook polls. But there is not an organization out…..
Jerry's -- 17/06/2010
Painting and Selling Dog Portraits
Painting and Selling Portraits-the Family Dog by M Theresa Brown Two of my five dogs think they have achieved stardom because they are featured in a 2 hour DVD!. There’s Louie, a shaggy little cockapoo rescued from an uncertain fate, and DaVinci, an impressive looking Rottweiler who, in truth, is a little dog trapped in…..
Jerry's -- 08/06/2010
The Artist’s Guest Book – The Key to Expanding Your Business! by M Theresa Brown
One of the most important tools in the artist’s business tool kit is the Guest Book. Along with a portfolio of your work, business cards and a receipt book, your guest book should be with you any time you are exhibiting your work. What is a guest book? The Guest Book is your tool…..
Jerrys Blog Squad -- 12/05/2010
Looking by Valerie (Valry) Drake
I will be attending Surtex in New York City this spring. Surtex is an art licensing trade show. The exhibitors will be artists who license their work and artist’s agents. Surtex is held in conjunction with The National Stationery Show and my ticket to Surtex also gets me into NSS. NSS has exhibitors who are…..
Jerrys Blog Squad -- 12/05/2010
Single Mom Artists – The Power of Self Made Money by M Theresa Brown
Single mothers are everywhere. They are from every race, every religion and every nationality. They are so common that no one gives them a second thought. Single moms come from every financial strata. But their challenges are the same and their desire to nurture and protect their children are the same. The discrimination they face…..
Jerry's -- 12/05/2010
Art Careers by Chris Cudworth
Career and art do not seem to go in the same sentence for most people. I get asked what I do for a living and I answer”“I am a professional artist.” If you are an artist, chances are you will hear “I can’t draw” or “I cannot draw a stickfigure.” If I were a mechanic…..
Jerrys Blog Squad -- 12/05/2010
Help! Sell my Art! by M Theresa Brown
If there is one question that artists ask me all the time, it’s “How much should I charge for my artwork?” In our seminars on Art Marketing, and from emails and phone calls from artists, I can hear the frustration in their voices. It’s as though just knowing the answer to that question will solve…..