Today, Princeton Artist Brush Co. is one of the largest brush-makers in North America. Princeton makes one thing: the best quality, most fairly priced artist brushes available today. Princeton will continue to innovate and maintain their obsession with value. We encourage you to compare their brushes with other brands. Their mission is to always deliver more brush for your money. This fascination with providing their customers with an excellent deal is why Princeton has named this line for brush sets, "Real Value".