Presenting NEW SoHo Urban Artist Watercolors!

Introducing NEW SoHo Premium Professional Watercolors: The Perfect Combination of Quality and Value!

We at Jerry's Artarama have been waiting a long time for this, and are proud to present our newest line of artists' paints: SoHo Urban Artist Premium Professional Watercolors! SoHo's lines of acrylics and oil colors continue to grow in popularity, and in response to customer requests, we worked with SoHo in creating this exciting new line of high quality watercolor paints while retaining Jerry's unbeatable savings.

SoHo Watercolors are truly an artist grade paint line, using only pure pigments (including real cadmiums!) finely ground and blended with the highest quality gum arabic, to produce a watercolor with exceptional vibrancy and permanence. In fact, SoHo Watercolors are so packed with pigment that when mixed with water, their 7ml tubes can produce as much color as 20ml tubes in other leading brands!


  • High pigment load
  • Real cadmiums!
  • Exceptional vibrancy and performance
  • 73 brilliant colors available in open stock and sets
  • Perfect for experienced artists and beginners
  • Professional paints at an affordable price!

The beautifully balanced range of 73 brilliant colors is available in 7ml tubes, boxes of 3 tubes of the same color (at even greater savings!), and a set of 24 colors that serves as the perfect introduction to this great new line. Each color flows beautifully to create smooth washes or fine detail equally well.

While SoHo Watercolors are of a professional quality perfect for experienced watercolorists, their extreme value makes them the ideal choice for students and beginners as well! Learn watercolor techniques while using a high quality paint, and watch your ideas come to vibrant life in front of your eyes. With SoHo Watercolors' superior tinting strength, exceptional clarity, and high lightfast ratings, it's hard to find a better paint at a better price!

We hope you'll try out these fantastic new watercolors from SoHo, and we're sure you'll be as pleased as we are! Grab a set today and let us know your thoughts in the comments below!

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