You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It is easy with Paypal.
In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the client to purchase your art online. Some of it is common sense. Making it difficult or time consuming for an interested person to buy your art went out a long time ago! The Art World has always been in love with the words "elite, exclusive, private inquiries, call for pricing inquiries, etc." when it came to marketing art. The idea was to elevate the appeal and perceived value of the art in question by making a potential client jump through hoops to finally talk with a gallery salesman.
But times, as in everything, change. The consumer savvy client many times has the money but not the time to go through the contact process. There are plenty of artists out there making it easy to purchase their art. You can offer the same advantage by having not only prices, but a way to purchase your art at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it! It's even better when it becomes a regular occurance :-)
You can have a store on Etsy or Ebay and the whole sales checkout is set up for you. They'll work fine. Etsy, by the way, is far less expensive than Ebay but having a small shopping cart on your own website or blog is even less expensive!
The testimonials are equally crucial. Buyers don't really want to hear how great you believe you are. They want to hear that from your buyers! So ask you clients for their reviews and be timely in adding testimonials to your website.
So what two tips can help turn your passive website into an active website? Summing it up below:
Two Tips to Get More Sales on Your Web Site
1) People like what other people like: Artists often forget this, but testimonials or reviews do sell art. Make sure and list comments or testimonials on your site and in your online store.
2) How tough is it to get to your shopping cart? After adding your shopping cart, make sure the experience of getting their is quick and easy. Add a buy-now (or collect now!) button under each art product you are selling. Make sure the buyer knows what the shipping and any other expense is BEFORE they put it in their cart. We make it simple and include shipping in our sales.
Now, sleep peacefully!
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