Apr
6
2011

In the Lab by Heather Goldstein

One of the many perks of working at Jerry's is all of the new products that we bring in.  For certain items that are new to the market, we must test them before we can decide to bring them in.  And who better to test them than Jerry's employees who are also artists?! Sharon DiGiulio and I spent hours of "grueling work (haha)" testing the new products we may bring in.  Everything from acrylics made  by one of our finest oil paint vendors, Charvin, to new gel mediums and colors premixed with these mediums from a great paint company, Lukas!  First task....Charvin Inks.  These inks are a shellac based Egyptian ink... [More]
Apr
4
2011

The Power of Social Networks by M Theresa Brown

The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist's business is no different when it comes to the basics such as marketing, social networking, customer relations, etc. :-) However, no social networking site is a magic bullet unless you can develop the discipline to keep it up! Work the areas that you can give appropriate time to...but don't use "lack of time" a... [More]
Mar
22
2011

2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to purchase it at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it!  It's even better when it becomes a regular occurance :-) So what is the best way to do this?  In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the clie... [More]

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