Sep
29
2010

Market Yourself by M Theresa Brown

Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and non-juried but participating in one opens the door not only for sales of your art product, but to an ongoing  relationship with clients. Here are some positive tips for success! Project a positive and upbeat attitude at all times. Keep a guest book to accumulate names and addresses for your email or mailing list. Mail or email a per... [More]
Sep
27
2010

2 Tips for Online Sales by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It is easy with Paypal. In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the client to purchase your art online. Some of it is common sense. Making it difficult or time consuming for an interested person to buy your art went out a long time ago!  The Art World has always been in love with the wor... [More]
Sep
22
2010

SPARKcon 2010

This past Friday, I went to Fayetteville St in downtown Raleigh to see the beginning of SPARKcon.  Walking down the street, I saw the artists beginning their chalk drawings for the street painting.  It was great talking to the young artists who were out there and excited about art.  After the street artists, I got to see the Artist Pods.  artSPARK rented P.O.D.s that were used for artist installations by Julia Gartrell, Ann Marie Kennedy, Stacey L. Kirby, Kelly Murray, and Matthew Zigler.  i got the chance to speak with Stacey about her installation.  It was great to be a part of her work and to see what "belong... [More]

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