Jan
27
2011

Information Overload - Feed your Client one spoonful at a time by M Theresa Brown

The advice on selling art is so numerous on the Internet nowadays  that the generic  word of mouth advice artists used to hear from friends and neighbors has gone from "You'll starve" to the Internet version of "it's easy and this is all you do!" The experts are everywhere. With so much "advice" popping up at every link, it is easy to get information overload.  There is way too much information coming rapid fire at an artist, leading to the panicked feelings of "There's not enough time!" or "I just can't do all they ask!" The interesting thing about the changing economy and businesses as a whole is that for years everyone sold ... [More]
Jan
12
2011

A Tale of Two Vacuums by M Theresa Brown

When I realized that the well dressed, polite man standing outside our front door was selling vacuum cleaners, I inwardly sighed. But I decided, "What the heck, why not?" He would never talk us into buying something as unnecessary or as expensive as one of those door to door vacuum cleaners. But I respect people trying to make a living and cold calling has to be among the hardest in terms of challenges, so we opened the door to him. OK. We were impressed. The salesman was a professional wizard at his demonstration, his presentation and marketing skills. Compared to our aged model vacuum, his vacuum cleaner did everything but sing and dance. ... [More]
Jan
3
2011

Putting Your Art Career in Motion in January! by M Theresa Brown

Everyone loves the start of a New Year! It's human nature to review the  past year, look forward to a new year and see its possibilities.  And it is human nature to make plans and set goals for each new year! Technically the stretch of holidays ended with New Year's Day. But we have spent days revamping our websites...still doing that.....and  getting organized  long before that D-Day of January 1.  :-) The good news is that we ended 2010 with a bang...the final 3 months exploded with orders and new collectors.  Like everyone else who works for a living , we too, have had to tweak, adjust and re-work areas of t... [More]

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