May
18
2011

If I Sell out at this show, I won't have enough art for the next one... by M Theresa Brown

I chatted with a potter recently about entering an upcoming show that I thought would be good for her.  She surprised me when she laughingly confessed that the previous year she had skipped that opportunity because she was afraid that she would have no time to re-stock her pottery when she sold out at the show held two weeks earlier.In my  twenty one years of selling my art for a living, I have stumbled near or into many pitfalls known to beginning businesses......and I have a seasoned amount of "Things Not To Do" stories. It doesn't stop at one thing of course. Rather it's more like a Folder on my computer with numerous categories&... [More]
Apr
25
2011

Listening to the Advice of Jack White by M Theresa Brown

I have admired the advice of artist Jack White for a long time. He is not one of those online marketing artsy gurus who blows smoke at you. He tells it like it is when it comes to the real life of the real working artist.  He never went all glossy and high tech and showered his readers with a fantasy "artist's life". But if you are a working artist (as in paying your bills with the sales of your art) you know immediately that he speaks the ral truth. And one of the  real truths is that self employment in any field is hard work.  But if that is your excuse for not creating your art, then maybe it's not the profession for you!&nb... [More]
Apr
4
2011

The Power of Social Networks by M Theresa Brown

The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist's business is no different when it comes to the basics such as marketing, social networking, customer relations, etc. :-) However, no social networking site is a magic bullet unless you can develop the discipline to keep it up! Work the areas that you can give appropriate time to...but don't use "lack of time" a... [More]

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