Apr
25
2011

Listening to the Advice of Jack White by M Theresa Brown

I have admired the advice of artist Jack White for a long time. He is not one of those online marketing artsy gurus who blows smoke at you. He tells it like it is when it comes to the real life of the real working artist.  He never went all glossy and high tech and showered his readers with a fantasy "artist's life". But if you are a working artist (as in paying your bills with the sales of your art) you know immediately that he speaks the ral truth. And one of the  real truths is that self employment in any field is hard work.  But if that is your excuse for not creating your art, then maybe it's not the profession for you!&nb... [More]
Apr
4
2011

The Power of Social Networks by M Theresa Brown

The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist's business is no different when it comes to the basics such as marketing, social networking, customer relations, etc. :-) However, no social networking site is a magic bullet unless you can develop the discipline to keep it up! Work the areas that you can give appropriate time to...but don't use "lack of time" a... [More]
Mar
22
2011

2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to purchase it at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it!  It's even better when it becomes a regular occurance :-) So what is the best way to do this?  In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the clie... [More]

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