May
12
2010

Help! Sell my Art! by M Theresa Brown

If there is one question that artists ask me all the time, it's "How much should I charge for my artwork?" In our seminars on Art Marketing, and from emails and phone calls from artists, I can hear the frustration in their voices. It's as though just knowing the answer to that question will solve all their marketing problems. They are not alone. We have all done the mental art math at some point in our careers, especially at the beginning....someone comes up with some formula for setting a price, determining how long it takes, how many we can do in a day, multiplied by a week, a month....we should all be rich by now, right? But there is a pro... [More]
May
12
2010

The Changing Faces of Art Marketing by M Theresa Brown of Art Career Experts

Yes, I admit it. I am on a quest to share what I have learned with those artists whose goal has been to use their creative talents to make money! But the quest goes deeper than just the results and affirmation of art sales. Just the act of bringing in income to support one's family from the sales of one's own art product is achievement and fullfillment on an unparalleled level. That would be wonderful, wouldn't it? Yet for so many years, success at that level for artists has been hard to come by. Why?Ask yourself this: Haven't you wondered WHY, with the art marketing methods promoted by the Art Community and colleges over so many years, there... [More]
May
12
2010

Artist Statement by Cheryl Whitestone

(Left: Bicycle Wheel by Marcel Duchamp)I read Mike Rooney's blog entry "I want to be a sell out" and I was gratified with the knowledge that I am not the only one who hears the pseudo-intellectual chatter and refuses to be persuaded to create yet another assemblage of stuff. But I actually like to paint and I am a pretty good painter. In the 90's I was attending galleries every weekend. The shows were mostly all conceptual art, ho-hum, the upside; there were some interesting people all dressed in black attending (kind of like a funeral, does that mean the art is dead?). The wine and cheese was good, but the shock value had worn off of most o... [More]

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