May
12
2010

The Artist's Guest Book - The Key to Expanding Your Business! by M Theresa Brown

  One of the most important tools in the artist's business tool kit is the Guest Book. Along with a portfolio of your work, business cards and a receipt book, your guest book should be with you any time you are exhibiting your work.What is a guest book? The Guest Book is your tool to collect contact information from future clients and collectors. As such, at art festivals and shows, it could well be considered the most important resource tool in your display. It is a major source for your mailing list. Without a mailing list, your email newsletters would go nowhere. Announcements of upcoming shows and newly created artwork would be us... [More]
May
12
2010

Looking by Valerie (Valry) Drake

I will be attending Surtex in New York City this spring. Surtex is an art licensing trade show. The exhibitors will be artists who license their work and artist's agents. Surtex is held in conjunction with The National Stationery Show and my ticket to Surtex also gets me into NSS. NSS has exhibitors who are (predictably) stationery manufacturers - a large market for art licensing. There are also several seminars offered at the shows which sound extremely valuable.If you are not familiar with the term, licensing is when artwork is used on manufactured products and the artist receives a percentage based on how many of those items sold. Think ab... [More]
May
12
2010

Single Mom Artists - The Power of Self Made Money by M Theresa Brown

Single mothers are everywhere. They are from every race, every religion and every nationality. They are so common that no one gives them a second thought. Single moms come from every financial strata. But their challenges are the same and their desire to nurture and protect their children are the same. The discrimination they face is the same. Single mom artists face another series of challenges. The main challenge is how they can use their artistic skills to bring home additional money. What can you create to stretch that ridiculous child support check? How can you pay for luxuries when you can barely afford the necessities? How do you break... [More]

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