May
12
2010

Preparing for Surtex by Valerie (Valry) Drake

Last time I told you about my upcoming trip to Surtex. This week I thought I would share some of the computer / Photoshop® preparation of my artwork for the show.I am working on two collections at a time. One is on the easel and one is in the computer. As it happens, both of the collections I am working on at this time are painted in oils so I need to allow dry time before scanning them. All of my art work is scanned at 400 dpi and saved as JPEG documents. I take pieces that are too large for my scanner to a copy shop such as Kinkos. (Their default scanning is only about $1 but saves the document as a PDF, which won't work. Convert... [More]
May
12
2010

The Artist's Guest Book - The Key to Expanding Your Business! by M Theresa Brown

  One of the most important tools in the artist's business tool kit is the Guest Book. Along with a portfolio of your work, business cards and a receipt book, your guest book should be with you any time you are exhibiting your work.What is a guest book? The Guest Book is your tool to collect contact information from future clients and collectors. As such, at art festivals and shows, it could well be considered the most important resource tool in your display. It is a major source for your mailing list. Without a mailing list, your email newsletters would go nowhere. Announcements of upcoming shows and newly created artwork would be us... [More]
May
12
2010

Looking by Valerie (Valry) Drake

I will be attending Surtex in New York City this spring. Surtex is an art licensing trade show. The exhibitors will be artists who license their work and artist's agents. Surtex is held in conjunction with The National Stationery Show and my ticket to Surtex also gets me into NSS. NSS has exhibitors who are (predictably) stationery manufacturers - a large market for art licensing. There are also several seminars offered at the shows which sound extremely valuable.If you are not familiar with the term, licensing is when artwork is used on manufactured products and the artist receives a percentage based on how many of those items sold. Think ab... [More]

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