May
27
2010

Art Business Marketing - 6 Steps to Re-Energize Slumping Art Sales by M Theresa Brown

Follow this six step plan to get your art business back on track and re-energized!There is nothing harder to do than to walk into your studio and start (or finish) a piece of art when you already have a number of unsold pieces sitting around. The energy is suddenly not there. The phone is not ringing. And every time you turn on the news, the top story is the downturn of the economy. If you need to sell what you create in order to make ends meet, then motivation becomes critical. You may be in enough of a panic to be unorganized and not thinking clearly. There is a direct correlation between need and motivation and the key is to organize that ... [More]
May
12
2010

Commissioned Art - How to Stay in Control Throughout the Process by M Theresa Brown

Commissioned art. It's the bread and butter art for many artists. It's what pays the bills. And it's also the one area where an unsuspecting and unprepared artist first comes face to face with Client Changes. Learning HOW to prevent surprise changes is the key to an artist enjoying creating commissioned art.So let's start with the artist's best scenario: You've created, completed and been paid for the art commission by your client. She is delighted, appreciative and cannot wait to display your artwork in her home.Then comes the artist's worst scenario: the phone call or email asking for changes in the commissioned piece.What happened? Why wou... [More]
May
12
2010

Preparing for Surtex - Website by Valerie (Valry) Drake

  In my efforts to obtain an agent or a licensing contract, it is essential to have a web site and portfolio that correctly demonstrates my work. Since my day job is in the computer industry, I am fairly good with computer things. And since I am totally OC I tend to always want to do things MY way. Add to this the fact that I am not a high budget operation. Consequently, when I decided to have a website I did not even consider hiring a professional web design firm. Just in case you are not familiar with having a web page, here are the pieces of the puzzle:1. You need a domain name. This is the thing people type in to get to your page.... [More]

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