The Rule of Thirds - A Rule of Thumb

This Simple Trick Will Help Your Painting or Drawing Immensely 

To master a skill, we must learn the basics. When it comes to art composition, it can serve us well to become deeply familiar with basics such as the color wheel, negative spaces, painting rhythms, and the Rule of Thirds.

Once you begin adhering to the rule of thirds, it may be difficult for you to stop picturing it whenever you paint, draw or sketch. Here's how its done:

  1. When you have a clean canvas, either physically draw or simply visualize two sets of lines running horizontally and vertically across and up and down the blank space. It should look something like an empty tic-tac-toe board with nine equal parts. At the points where the lines intersect (and there will be four of them, creating in and of themselves their own sort of square) are to serve as your guides for your composition. Those four spaces are very important as they are the points at which the eye is naturally drawn. They are your focal points. Use them wisely.
  2. Next, you want to use these four points in such a way that the eye is drawn , not only to those four spaces, but also in a way that the background(and essentially the painting as a whole) can be taken in. You do not want to make the mistake of creating an image that takes up the space directly in the center of the four intersections. They are your focal points; use them wisely.
  3. You can achieve the right kind of balance by starting with an object on one intersection, and then placing a secondary object at the opposing intersection. This will create a sense of of interest, tension and energy instead of centering on the subject. This is the trickiest part: Focusing on your subject yet also presenting the scene in its entirety. After all, you're not painting a bull's-eye ; you are making a moment in time to come to life, whether it is a bird in a tree, or a bowl of fruit on a farmer's table.

The rule of thirds was created for visual art, yet it can also be applied to photography and virtually and other type of graphic design. The underlying reason is this: It creates a pleasing composition, no matter what medium the artist (or photographer or designer) is using. This is because it prevents the composition being split in half, either horizontally or vertically. Instead, it allows the subject to grow into the most enhancing space.

Of course, some people will say that rules are meant to be broken. This goes for rules of grammar, certainly, and also rules of art, in some instances. Understanding the rule, and experimenting with it, is a great way to train your eye, but it doesn't mean you have to adhere to it every time you find a subject you'd like to bring to life on your canvas. Knowing the rules- and tuning your sense as to when they should be broken-is just another step in becoming a master of art, or in any field of life. 


Whats the Buzz-Fundamentals All-Media Painting Set

All Professionals Started with the Fundamentals!

In today's edition of What's the Buzz, we're going back to the fundamentals with the Fundamentals All-Media Painting Set. We at Jerry's are always on the lookout for great art products at amazing values and we have found a real gem right here that is versatile enough for any beginning artist. This set has everything for an artist to get started on their way to becoming a pro! This painting set has everything, an easel, oil paints, acrylic paints, watercolor paints, pastels, brushes and other accessories making up a 93 piece painting set. It's a one stop shop to get started in any medium!

Let our friend Shelly tell you more!


For young or beginner artists, this set is perfect for those who want to express their creativity, just haven't picked out the medium thats right for them yet. And the price helps out. Art can be expensive, so to find a set INCLUDING AN EASEL thats priced as low as this one at $60.00 is near impossible. Found anywhere else, this set would go for around $130.00. Instead, you pay under half for such an amazing value. And the best part about it is, there is no buyers remorse. If you don't enjoy one medium, switch to another without going back to the store!

Items included in the Fundamentals All-Media Set:

  • Easel
  • 12 Oil Paints
  • 12 Acrylic Paints
  • 12 Watercolor Paints
  • 12 Watercolor Pencils
  • 12 Oil Pastels
  • 12 Soft Pastels
  • 12 Different Style Brushes
  • 3 Palette Knives
  • Palettes, Erasers, Canvas Boards, Sketch pads and more!


In fact, artists love to create a buzz about two main features of this set, and that's the PRICE and VERSATILITY of the set (although they also like the easel). You can get it as a gift for anybody and they can find which medium they want to explore or choose what fits them best. From children to adults, the Fundamentals All-Media Painting Set fits everyone, from people who want something light, airy and quick like watercolors or watercolor pencils to something more serious such as a study or portrait in oil or acrylic paints.

Now, dont let us just tell you about this deal. Here's what actual artists have to say about the Fundamentals All-Media Painting Set found exclusively at Jerry's Artarama:

"Bought this for my wife. We were both VERY pleased when it arrived. Everything arrived in great condition. The tubes of paint were larger than expected, brush sets for each kind of paint, nice selection of everything. Good value for someone looking to experiment with different media."-Untalented husband

"We bought this product for our elementary school daughter. She loves it and has already painted, drawn and colored many pictures. It's nice to have all mediums in one convenient set with the easel too"-Kangakatie, CO

"This set is well worth the small price. The various mediums let new artists try them out before deciding which medium they want to paint in."-Cioci Fran, MA

"I bought this just for the easel. The extra supplies are very basic but I use them to experiment and don't feel they are wasted. I like the storage for traveling or just moving to another room in the house. Good value for me! I like it a lot!"-Lonz, NV

"I bought one set for my daughter and one for myself and we are both loving a chance to try out some different mediums without investing a lot of money! Nicely done!"-TieDyedCorset, TX

The buzz is real on this one folks and with the Holiday season upon us, it would make a great gift for a loved one. Or if you've been struggling to decide on which medium you'd like to try, treat yourself and get one for yourself. And starting Monday, you can get one at the lowest price ever offered at $47.99 during our Holiday Sale lasting through December 31st. Remember that's 93 pieces for $47.99. That price cant be beat. And remember to let us know how you feel about the Fundamentals set or if you've tried it, we love to hear back from you! See you next week with more BUZZ!


Take your seats for the Reel Art Academy


Class is in Session

The Reel Art Academy is a specialty program from Jerry's Artarama designed to make your experience as an artist as fun and easy as possible. They are perfect for anyone trying to start art for the first time or try a different medium for the first time.

The program begins by you selecting an artist to learn from. Each artist specializes in teaching different mediums and artistic styles. For example, you can learn acrylics from famous painter Allen Montague, sketching from Dan Nelson, or learn watercolors from Tom Jones.

Each artist has their own "starter set". These specifically designed Starter Sets come with everything you will need to complete all of the artist's DVDs and Free Art Lessons in their program. So after you have selected a Starter Set, you can choose from any of the DVDs available from the artist and follow along with their project from start to finish using the same tools and supplies they use on screen.


Learn to create the same details in your art with the same tools the artists are using!

Be sure to watch the Starter Set video from the artist you are selecting before you start, where they will go over all the materials in their starter set, and also show you how they set up for painting along with them for every Reel Art Academy video they have made.

Artists' Starter Sets were designed to be as economically priced as possible. The more videos you tackle, the better value the Starter Set will be. So keep on painting!

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