Sep
7
2012

New GOLDEN Acrylics Virtual Paint Mixer

GOLDEN Artist Colors Introduces Virtual Paint Mixer

Unique online tool allows artists to experiment with color mixing — without wasting any paint!

Mixing paint with control and getting predictable results is a skill that takes years to master. It also requires a lot of paint. Compounding the challenges of time and expense is the plethora of information, color theories and perspectives that can be more difficult to navigate than the skill itself. GOLDEN Artist Colors has cut through this fog with their Virtual Paint Mixer, a unique, fun, online tool for color exploration. With it artists can discover new color possibilities and personalize color choices, making their palette unique!

 

Through exploration and play, artists can mix countless paint colors, developing a feel for correct proportions and the best colors to use. Photos can be uploaded and sampled to match colors and create palettes. The program accounts for the physical characteristics within GOLDEN acrylic paints so artists can get closer to the colors they want faster than ever before, saving time, frustration and paint.

Best of all it is FREE! Registered users can print, e-mail, share on Facebook and save formula "reports" with color information to guide purchases and direct them to nearby retailers. The mixer allows artists to choose palettes from the GOLDEN Fluid Acrylic, Golden OPEN Acrylic and Heavy Body Acrylic product lines as well as from our Color Mixing Sets.

This tool works with any browser on a Mac, PC, iPad or Android device. The interface also works on touch screens so artists can use it on tablets as they paint. Artists who've already tried the GOLDEN Virtual Paint Mixer shared these thoughts:

  • "The photo application is like a treasure hunt of color."
  • "I could play all day!"
  • "This gives me an opportunity to find and share MY color."
  • "I can't wait to expand my palette."
  • "I can use this to teach color mixing with my students."
  • "This will make me a better painter."

And now, you can be one among the first to access it Golden Color Mixer! Since the beginning, GOLDEN has embraced product feedback from artists and this tool is no exception, so please take the survey (click on the green speech bubble at the bottom of the mixer) and let the folks at GOLDEN know what you think!

 

Aug
29
2012

Prove It - Water-Mixable Oils vs. Traditional Oils

Prove It Art Marketing Videos

Prove It!

Can YOU tell the difference between water-mixable oils and traditional oil paints? In this Prove It!, Mikey G sets out to see if people of various degrees of familiarity with art supplies can actually make out a discernible difference between two paintings, both exactly the same except for the paints used. Arist Dan Nelson painted two identical paintings, using either Cobra Water-Mixable Oils or Rembrandt Extra-Fine Artists' Oil Colors. What does Mikey G find out? The results may surprise you, but you'll have to watch to find out for yourself!

Please enjoy this Prove It! video and let us know what you think in the comments below!

What do you think? Is it really so difficult to tell the difference between water-mixable and traditional oil colors? Have you performed a similar experiment of your own? Tell us about it in the comments below!

Aug
24
2012

A Jerry's Online Street Team Art Project with Julie Petro

Julie Petro is an artist working in paint and residing in Colorado, and has gravitated to the impressionist school of art since she was a child. Her gallery of work is substantial, impressive, and varied. Beautiful painted flowers, commissioned portraiture, and smaller scale still-lifes find homes within her portfolio of work. But it is her magnificent paintings of dancers that perhaps best showcase her ability to render grace and movement frozen in a single instant, or as the artist herself calls it, "a moment of quiet concentration." All of it, though, is of a piece and is easily recognized as a Julie Petro.  Learn more about Julie in her Jerry's Artarama Artist Spotlight blog post, or by visiting her website at www.juliepetro.com.


"Reflections on 40" — Jerry's Back 2 School Sale Catalog cover

Featuring LUKAS 1862 Artists' Oil Colors

Artists have different reasons for doing self-portraits. Most of the time my reason is pretty simple: I want to paint from life and I'm the most available model I know. Any artist who's ever done a self-portrait can appreciate how easy it is to set up with a mirror and get a quick study done. But with Reflections on 40 I wanted to make more of a statement about my life as an artist after an important birthday milestone.

As with almost all of my paintings, this one started with a very clear vision. I worked out a few sketches, concentrating the painting's structure (composition and value) and giving myself several options to choose from. Then I used the sketch I was happiest with to set up a photo shoot in my studio. I probably took 200 photos that day, and 200 more on subsequent days to zoom in on different parts of the painting as it progressed and I determined that I needed to add or change elements.

Since I was working in a larger format (24" x 30"), I did a small, proportional color study, 8" x 10", to work out value and color relationships.

For the most part, the LUKAS 1862 Oil Color palette I use is consistent:

  • Titanium White
  • Cad Lemon
  • Cad Yellow Light
  • Cad Yellow Deep
  • Yellow Ochre Pale
  • Cad Red Light
  • Alizarin Crimson
  • Burnt Sienna
  • Viridian
  • Green Earth
  • Cobalt
  • Ultramarine Blue
  • Ivory Black

The richness of the pigments of the LUKAS 1862 Oil Colors I used ensured I was able to capture the sumptuous variety of textures in the painting: glass, knit fabric, denim, hair, fur, wood, skin, paint, canvas, metal. The texture of the paint itself is buttery and flows easily. Since LUKAS paints seem to dry fairly quickly and this was a larger, more complex piece, I used poppy seed oil to extend the working time so I could return the same passage day after day if I needed to.

Also, with larger paintings I usually start out with a vine charcoal sketch so I can adjust the composition as I need to before I commit myself to paint. I follow up with a thin wash of a brownish color, massing in large areas and working up to thicker washes for darker areas. I then begin to block in color notes in their appropriate areas, slowly building up layers and thickness of paint, working all over the canvas at once.

 


Jerry's Artarama is pleased to feature Julie's impressive self portrait Reflections on 40 on our new Back 2 School Sale Catalog! For more information on Julie Petro and her lovely, impressionistic paintings, please visit http://www.juliepetro.com/.

 

This is brought to you by the Jerry's Artarama Online Art Team - Promoting Art and Artists in our communities - For possible inclusion or to learn more about this program, please email us at webmarketing@jerrysartarama.com

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