Jul
20
2013

Make your Art Available in the Internet Age

Tips on why you should make your art digital today!

In the internet age we live in, many artists are going digital. With a simple Google search, we have access to more works of art than ever. And by putting artwork online, artists can gain many benefits. Some of these benefits include:

  • Find potential buyers
  • Make digital copies to keep your art safe
  • share your artwork with others
  • Look at your artwork in new ways

First, it allows you to share your artwork with others. Whether you are trying to sell your artwork online, gain exposure and notoriety, or just share it with your friends and family, making digital copies for online distribution is a great idea. With a digital copy, you can crop, shade, lighten, or find some way to optimize your piece of art and share it the best way possible when you cannot see it from the easel in real life. Having these copies on your computer will also save you time when you need to send a picture of your piece for a perspective buyer or possibly for a contest. Many Jerry's Artarama artists know this too well and have entered our many contests we have all the time. The recent winner of our 2013 Charvin contest was very aware of this when he won with this piece:

 

Putting your artwork online also allows you to look at your artwork in a different way. It can shed new light on what your strengths and weaknesses are. Want to learn about your use of shadows or how light penetrates your body of work? Put any piece of art through photoshop and find out which way your painting or work of art looks best when not shown on an easel or framed. This will also let you judge your art in a new way so that you can learn from it when you create future works of art. 

Adding your artwork to a digital network is also a great way to protect it in case of theft or environmental factors like fire or flooding destroying your art. And if you are worried about  any sort of online theft, there are many ways to protect your art online as well. You can add watermarks over your image making it harder for any thief to steal the image. Another option would be to disable right clicks from your website or photo sharing site you have posted on. This will stop people from being able to "Save Image" from their computers, protecting your artwork. 

 

Being able to expose and market your artwork online is a necessity for artists in this day and age. So consider making digital copies for all of your artwork. If you would like to learn more about gaining exposure and marketing your art for sale or online distribution, check out our amazing Art Career Experts DVD series.

Jul
18
2013

What's the Buzz

 

Mungyo Gallery Soft Pastels & Fabriano Artistico Watercolor Paper

Often, the best way to find out about a hot product on the market is to listen to what your friends and fellow artists have to say about it. We do this all the time. So today, we decided to check out the buzz on two of our featured products, Mungyo Gallery Soft Pastels and Fabriano Artistico Watercolor Paper! 

First up is Mungyo Gallery Soft Pastels. These artist-grade pastels are hand-rolled, making them softer and easier to blend. Artists love them for their brilliant colors and because they don't fade over time. They are definitely the go-to pastels on the market right now. But don't take our word for it. Lets see what the buzz is all about!

"Not too hard, not too soft. Creamy. Really beautiful colors. They don't crumble when you break them in half/thirds. Love how they feel!!" -Paula, Tennessee

"This set has a marvelous range of colors. All seem to apply smoothly, controlled and consistent. Works with blended and raw strokes with equal ease." - The Light Bender, Florida

"Gallery soft pastels, like the three little bears bedtime story, are not too soft, not too hard, just right. Many pastels are too hard, crumbly or to soft for all around use. I have found Gallery pastels perform well from the preliminary sketch to the final spark of color at the center of interest. Gallery soft pastels range from subtle colors to the brilliant. Finding the right color is easily done. Gallery Pastels can achieve very soft edges to hard edges. If you were to buy only one brand of pastel, I would recommend Gallery soft pastels by Mungyo".  -James, New Mexico


"Last year I was i
nvited to review the new Gallery Handmade Soft Pastels in a focus group at Jerry's. The labels were peeled off, so we couldn't tell what brand we were using...the Gallery Handmade Soft Pastels were just as strong in pigment, soft, creamy and completely covered the paper as richly as their more costly competitors. They layered and blended beautifully. I highly recommend them as a quality product with a more economical pricetag! Jerry's has done it again...go out and try them today!"  - Kim, North Carolina,

"Over the years I have acquired, tested and used not only every pastel on the market, but the varied and assorted pastel surfaces that make this such a unique and individual medium for use in my professional art business! . Much to my delight, I found the [Mungyo] Pastels comparable in every way to the Unison and Rembrandt pastels that I have favored over the years. Their texture, colors and smooth, buttery consistency were equal in every way.....except in price. When you add high quality to cost effectiveness for the working artist, well, it just doesn't get any better than that!" - M Theresa Brown, North Carolina

 Looks like people like the Mungyo Gallery Soft Pastels for its texture and blending ability. Try them out yourself and let us know what you think. We're sure you'll love them.

 

 

 

Next up is the Fabriano Artistico Watercolor Paper. Artists have been raving about how great this paper is! They say its strong, holds watercolor paints better than its leading competitors and is incredibly versatile! But once again, lets put it to the test and see what the buzz is all about.

"Excellent quality, easy to work on." -Kitty, Wisconsin

"I tried a few sheets and was totally impressed by how beautifully it accepts color. The surface has a velvety tooth and the paper easily tolerates scrubbing when lifting colors. Also, unlike all other watercolor papers I've used, the Fabriano Artistico 300 lb. Cold Press shows minimal distortion when wet... and always dries completely flat. I now use Fabriano Artistico exclusively. A truly superb paper." -Dr. A, Oregon

"I love this paper. It takes a lot of abuse and continues to perform. I do my best work on this paper." -Patti the Art Student, Oregon

"Fabriano Watercolor paper is excellent for all water-based media, colored pencils, and silkscreen printmaking." -Annie, North Carolina

 

Well, looks like Fabriano Artistico Watercolor Paper lives up to the hype with its strength and durability! Here at Jerry's we are always striving to carry the best products on the line, the ones Artists are always asking about, the ones that create a buzz. So we will continue to look for the products you're crazy for and sharing what we find each week with two featured products we know you love! Thanks always for your input and look out for more Whats the Buzz coming up next week!

Jul
16
2013

Happy Birthday Rembrandt

A birthday wish to a true master

If you saw the google homepage yesterday, you might have recognized a familiar face. Rembrandt Harmenszoon van Rijn is known as one of the greatest painters and printmakers in Dutch and European history and yesterday he would have turned 407 years old. So from all of us at Jerry's Artarama, we want to say a big, (little-bit belated) "Happy Birthday" to one of favorite painters! (Self-Portrait with Beret and Turned-Up Collar, pictured right)

During the early 17th century, Rembrandt was well known for

  • Portraiture
  • Landscapes
  • Narrative Paintings

Rembrandt's style often captured a very close attention to detail and a high contrast of light and shadow.  His paintings are famous for their rich colors and well pronounced brush strokes. He often painted serious religious and allegorical themed paintings where he would sneak a small portrait of himself into the scenes. Meanwhile, his etchings often captured the natural drama of landscapes often with themes like oncoming storms and uprooted trees. 

One of his more well-known paintings was The Night Watch (pictured left), in which Rembrandt broke conventions of painting a guard or company in straight profile. Instead, his perfect brush strokes captured a company preparing for a guard or mission, and because of the action and drama it captured, the painting was hailed as a huge success. 

 

His portraits were also known to break convention by capturing realistic expressions on his subjects. Instead of a typical stoic portrait, Rembrandt chose to capture every tiny facial line and curve. His staggering attention to detail and use of shadows to juxtapose the lighter areas of the face managed to capture a realism not seen before. It is these perfect expressions he was able to capture which made him a master of his craft! (The Man with the Golden Helmet pictured Right)

 

And that is why we choose to celebrate him. He has left an amazing legacy and it can still be seen today. Jerry's Artarama is proud to carry two great product lines named after Rembrandt Harmenszoon van Rijn. First our wonderful Rembrandt Extra-Fine Artist Oils which contain the same purest quality linseed and safflower oils that Rembrandt himself used, and our Rembrandt Soft Pastels, which can blend so perfectly that Rembrandt himself would have approved. So today we remember a true Art Hero. Happy Birthday Rembrandt!

 

 

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