April Artist of the Month - Constance Pappalardo

Artist Statement
It is interesting that right now, I am working out of two places. I have two separate approaches to painting and I move from one to the other like I would move between two adjoining rooms.  I think that one would be able to recognize “me” in both but only with some sincere effort. At a glance, I seem to be two very different people.
One body of work is all color and form and very romantic and idealistic in spirit. This is the most intuitive of the two. Here, I work from an unconscious source and the viewer experiences the piece, interprets the painting from their imagination. These pieces consist of a horizontal composition and since the horizon line is a given, are generally interpreted as landscapes. These are places created, escape routes I paint for myself as well as the viewer.
Then there is the vertical work, which began in color and has now moved into black & white work. Rotating the canvas from horizontal to vertical totally changed the game for me. It was no longer about what it looked like, or reminded one of but rather, all about emotion, composition, color  and whatever magic occurs when a painting begins to speak for itself out of total , unapologetic abstraction. The work became more deliberate, but not in the sense that I had it all sketched out but more from an intention to face up to my demons, rather than escape from them. Some of the black & white verticals were born out of the genius of others, such as Mozart and Bach. I have recently started the Shout Box series which incorporates the starker elements of the vertical work with the more romantic tones of personal writing and shared memory.
It is hard to say whether the wall between these two rooms will ever be torn down but for now, I do enjoy the journey from one chamber to the other.
Constance Pappalardo



Krylon Clear Choice Art Scholarship

Supporting the Fine Arts.  Believing in You.

For over 60 years, Krylon® has been the choice of fine artists for the preservation of priceless artwork.  We're proud to be their choice.  Now it's our turn to make a choice.  A choice to ensure the future of fine arts remains strong.  And for that, we choose you.

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Click here for 2011 Krylon® Clear Choice Scholarship applications and information.  Deadline: April 30, 2011





2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7.

You can offer your art and an easy way to purchase it at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it!  It's even better when it becomes a regular occurance :-)

So what is the best way to do this?  In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the client to purchase your art online. And that's possible and practical if you are set up with an online merchant account AND the client has the added knowledge that others love your work!

Two Tips to Get More Sales on Your Web Site

1) Testimonials. People like what other people like: Artists often forget this but testimonials or reviews do sell art. Make sure and list comments or testimonials on your site and in your online store.

2) Shopping Cart. To have sales while you sleep, you'll add a shopping cart.  From there, make the check out easy!  The experience of buying your art product has to be quick and easy. Add  buttons under each art product you are selling. Not knowing or being surprised by the cost of shipping is the NUMBER ONE reason that buyers abandon online shopping carts so make sure the buyer knows what the shipping and any other expense is BEFORE they put it in their cart.  We make it simple and include shipping in our sales. PROVEN marketing research has shown that the "shopping cart" language "add it to my cart" is less intimidating than "buy it now".  We have found www.Paypal.com to be the most universally recognized online processor.

If you are serious about selling your art online, you'll have the sense to ignore the bad advice we found on a popular art forum not too long ago where the owner found the use of immediate payments "distasteful".  This individual has apparently not caught up with the times nor, apparently, sells art for a living.  Take a page from the success of the Music industry artists....making it difficult or time consuming for an interested person to buy your art went out a long time ago!  No one in today's world has to go to a store, physically, to buy the music they are interested in!

The Art World has always been in love with such words and phrases as "elite, exclusive, private inquiries, call for pricing inquiries, etc." when it came to marketing art.  The idea was to elevate the appeal and perceived value of  the art in question by making a potential client jump through hoops to finally talk with a gallery salesman.  But times,  as in everything, change.  The consumer savvy client of today, often has the money but not the time to go through the contact process. There are plenty of artists out there making it easy to purchase their art.

Really worried about the technical part? For a small fee, you can also have a store on Etsy or Ebay and the whole sales checkout is set up for you. Either will work fine and you can direct your clients there to purchase by a link. And although it is time consuming to initially set up your online shopping cart on your own website or blog, it is free!

The testimonials are equally crucial. Buyers don't really want to hear how great you believe you are. They want to hear that from your buyers! So ask you clients for their reviews and be timely in adding testimonials to your website. Despite loving your work and wanting to let others know, many clients simply don't have the time or won't remember to set their verbal  testimonial down in writing for you. Often it is easier to remind them of what they said and ask if you can add it under the artwork or on a separate testimonial page.  Try to use the image of the piece they purchased to add a valid reference point for the viewer!

Make money while you sleep? It doesn't get any better than that!  Now, sleep peacefully :-)

Want to know and see more?  Visit Steve's site http://www.smfilarsky.com/ to see how he sets up his Paypal shop.

Join us in June at the Raleigh Jerry's store for an all day  Art Marketing Workshop! http://www.jerrysartevents.com/keyoartcainm.html

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