Watercolorist Marcelo Daldoce in Jerry's Artist Spotlight

Brazilian artist Marcelo Daldoce works wonders in watercolors!

Native to São Paulo, Brazil, Marcelo Daldoce moved to Miami in 2010 to pursue life as a full-time artist. While currently working out of his personal studio, the former Bakehouse Art Complex resident has focused his works with watercolor in wholly unique ways. Daldoce infuses the medium with contemporary vitality through his style and subjects. Largely self-taught, he began painting at the age of 16. Four years later, he resided at Núcleo de Arte, an art school in Brazil. Prior to focusing solely on his painting, Daldoce worked at design studios and ad agencies in Brazil for several years, including an illustration studio, MACACOLÂNDIA, that he founded with three partners.




"When painting with watercolor, I control very little of the process... I have learned that in order to express myself, I must allow the water to do the same."

As Daldoce is a primarily self-taught painter, his unique style is not hampered by traditional conventions regarding the often-pigeonholed medium of watercolors. His works run the gamut from figure studies and landscapes to amazingly imaginative, complex designs that welcome the viewer into Daldoce's own unique vision of the world.



Recently, Daldoce has been breaking down the boundaries between the dimensions: transforming two dimensional paintings on paper into faceted gems that are meticulously sculpted to treat the eye from every possible angle.

"Bringing to life a flat surface, I strive to create a puzzle of what’s painted and what’s folded, what’s real and what’s illusion. Born naked of conceptions, day by day, year by year, we form intricate geometric masks that hide our true self, that conceal our complete being."

To learn more about Marcelo Daldoce, visit his website at www.daldoce.com.

What are your thoughts on Marcelo's beautiful, intricate watercolor artwork? Let us know in the comment below!




Finesse Colored Pencil Blender Pens Review


Blending Colored Pencils with Finesse Blender Pens

by Elizabeth Gyles Johnson, artist and art instructor


Elizabeth Gyles Johnson is a pencil artist who focuses her art on the delights of life. Elizabeth teaches the intricacies of drawing at all skill levels to a collection of students worldwide through online workshops and classes at CreativePencils.com. Learn more about Elizabeth in our featured Artist Spotlight post, and follow her process as she draws with colored pencils and then creates a painted look with the Finesse Colored Pencil Blender pen.


Blending colored pencils gives a richer look to any drawing. Blending can make a colored pencil drawing look like it has been painted. The ability to accomplish that blending without stress to one's hand is something every pencil artist welcomes.

The Finesse Colored Pencil Blender Pen allows one to blend the colored pencil without the necessary pressure that a blending pencil requires. That is a big bonus! It is especially nice when blending large areas.

The Finesse blending solvent is housed in a pen form making it handy for travel or tossing into a bag of journal supplies for the day. There is a brush tip on each end, one bold and the other fine.

I really enjoyed the low odor formula. I never noticed a scent at all! It dries very fast, eliminating the need to wait very long before adding a new layer of color. And I love that the Finesse blending pen is acid free. You just never know when you are coloring something you will want to keep for a very long time!

The solvent in the Finesse pen blended the colors well but did not create mud by over-blending. I liked that. And it did not bleed but rather stayed right where I put it. The instructions say that the Finesse blending pen is formulated to blend wax-based colored pencils. I tried it with oil based colored pencils and it seemed to work with them too.

I think that I will enjoy the Finesse Colored Pencil Blender Pen most for journaling. The portability of its pen structure is so handy. It is quick, clean, and convenient!

Supplies Used:

  • Mixed Media paper
  • Finesse Colored Pencil Blender Pen
  • Prismacolor Premier Colored Pencils
    • White
    • Salmon Pink
    • Blue Lake
    • Light Peach
    • French Grey 50%
    • Sienna Brown
    • Indanthrone Blue
    • Cream
    • Black
    • Yellow Ochre
    • Blush
    • Caribbean Sea
    • Blue Violet Lake

Watch as Elizabeth uses the Finesse Colored Pencil Blender Pen to give a painted look to a colored pencil drawing.

Elizabeth Gyles Johnson purchases all of her artist pencils from Jerry's Artarama because of their customer service and great packing of delicate artist pencils for shipping. Here are some other drawings Elizabeth has done with pencils purchased from Jerry's Artarama.

How do you like to blend your colored pencil artwork? Have you tried this great new tool yet? If not, now is your chance to do it! For a limited time while supplies last, we're offering a FREE Finesse Colored Pencil Blender Pen with the purchase of any colored pencil set of $49 or more! But hurry, this Jerry's Exclusive Offer is only valid until May 19th, 2013!



The Art in Advertising


Art as a selling tool: selling as an art form!


Art is a medium of expression. More than one artist has described painting as a way of speaking, language without the words. Many works of art present a new perspective, sometimes making sharp insights about society.

Advertising is also a visual means of conveying a message, though it is much more specific. The only message advertising really tries to get across is: Buy this product! Advertisements attempt to persuade the viewer to action, one that is solely centered on commerce.

We may be inclined to think art and advertising are opposed to each other, that they stand for completely different things. While this may be true at times, their relationship is much more complicated than that. Art and advertising draw from each other in ways we may not always recognize.

Just as art imitates life, advertising imitates art. And some art, in turn, imitates advertising. Of course, none of this would have been possible if not for the birth of consumerism. Consumerism has been defined as "the consumption of goods without a compelling or essential requirement." It adheres to Maslow's hierarchy of needs. We've got food. We've got shelter. Now what? We're bored and we want to feel good about ourselves. So we buy things.

This concept has been credited to Edward Bernays, a nephew and disciple of Freud, who linked sexual needs and desires to consumer products in the 1920s. Since these early days, advertising has often been accomplished through a visual means. One of the earliest commercial illustrators was Norman Rockwell, who created ads for Jell-O and Orange Crush. His Four Freedoms series was used to promote war bonds during World War II.


It doesn't appear that many people questioned this practice, for decades, until the counter-culture of the 1960s. At that point, artists and activists were questioning everything and the world was in a general upheaval. Art really came into its own as an expression for new ideas. New media, even, were presented.

Notably, Andy Warhol had a lot to say about consumerism through his art. He mocked mass production with his Campbell's soup cans, his iconic duplication picture of Marilyn Monroe. He closed a gap between art and commerce by bringing commerce into the artistic conversation. He immortalized American brands like Campbell's and Tide. Interestingly, he also appeared in a television commercial in Japan, in an advertisement for TDK cassettes.



While Warhol tended to goad commercialism, another artist whose work seemed to have not much to do with consumers, also appeared in commercials. Surrealist painter Salvador Dalí was commissioned for TV ads for Alka-Seltzer and Lanvin chocolates.



In the old days, the pre-modern era, an artist only appeared in his art by way of self-portrait. Warhol and Dalí were essentially commissioning their faces — the famous white mop of hair, the pointy mustache — their personal characteristics helped to develop their brand. They demonstrated that art and advertising feed off each other. Art makes a statement about the world; advertising makes a statement about a product. In this, the post-modern era, most media is a comment on or a reincarnation of something else. Now more than ever, there is a symbiotic relationship between art and advertising that must be sustained.


What are your opinions on art, advertising, and the growing links between the two? Are there any more examples you can give us of commonalities between them? Let us know about it in the comments below!

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