Jun
10
2011

New! SoHo Professional Colored Pencils

Introducing the all new SoHo Professional Colored Pencils

"Developed by Artists for Artists"

If you’ve received the latest Jerry’s sale catalog, or browsed our website recently, you may have noticed a brand new product that we are very excited about!  New SoHo Urban Artist Colored Pencils have recently come into stock, after months of research and development, working with artists to discover exactly what they wanted from a top-of-the-line colored drawing pencil. See Demo Video Below

Most of the artists polled requested the same qualities: vibrant colors, high lightfast ratings, smooth consistency, minimal hazing, layering capabilities – all at a reasonable price!  Working in conjunction with Cretacolor of Austria (European drawing pencil manufacturers extraordinaire), SoHo developed this new line of artists’ colored pencils to meet or exceed every demand.  Finally, a high quality artists’ colored pencil at an incredible value!

Each SoHo Colored Pencil is highly pigmented for rich, brilliant colors; and the high to excellent lightfast ratings means those colors won’t fade and diminish over time.  The balanced, 72 color range is available both individually and in convenient sets, with shades ideal for any drawing subject ranging from detailed portraits and sweeping landscapes, to still life drawings, illustrations, abstract art or even just sketches!  Sets are available in hinged-lid tins perfect for storage and travel – get the full set of 72 for the most flexibility, then replace your favorite colors as needed from the open stock selection.

The consistency of SoHo Colored Pencils is also a treat: smooth, buttery, and blendable, each stroke glides across the paper, with none of those hard bits and scratchy spots you’ll stumble across in other colored pencil lines.  SoHo Colored Pencils also use less wax in their binder material, meaning that hazing (that foggy, whitish film that sometimes creeps across a colored pencil drawing that has thicker or heavier color layers) is less of an issue than ever before!  So layer away, blend shades, and lay down thick areas of color without worrying about hazing!

 

Professional Artist Kim Maselli endorses Soho Colored Pencils

What with their superior pigments, high permanence, and smooth consistency, SoHo Urban Artist Colored Pencils are a truly professional product – and the professionals know it! 

Artist and author Kim Maselli says in regards to SoHo Colored Pencils:

“Colors are rich, bold, and very durable; soft enough to blend beautifully, yet sturdy enough that they won't run down quickly or break easily.” 

We’re sure that if you give these European-style colored drawing pencils a try, you’ll agree!

 

Speaking of giving SoHo Colored Pencils a try, there’s no better time than now to do so!  Jerry’s Artarama is currently running the Summer SoHo Colored Pencil Contest, with a combined total of $3000 in Jerry’s Gift Cards to be given away as prizes.  Submit up to 2 pieces of art done using SoHo Colored Pencils, and you might be one of the artists chosen!  But hurry, the contest is only open to submissions until June 30th, 2011.

Obviously, we are very excited about this new line of high quality colored drawing pencils, and hope you will be too!  Pick up a set and enter the art contest, or just play around and have fun, and let us know what you think about them.  Leave a product review for SoHo professional colored pencils online, or tell us your thoughts in the comments below!


See the Soho Colored Pencil Demo Video

Jun
9
2011

"If Art Should Sell Itself" then why am I so broke?

"Art Should Sell Itself!"
That would be nice. But it doesn't and it won't happen. Not in your lifetime.  And curiously enough, artists actually know this.  But somewhere back in their mind is some group, book or individual whispering that phrase to them and early education is very powerful.....even if it is utterly wrong!

Artists who feel that their Art needs to only be displayed
and the buying public will flock to their studio or booth at an art show and push money eagerly into their hands can be seen everywhere. and are easily identifiable by both their attitudes and how they dress.

The "Art Should Sell Itself" artists are especially prevelant at Art and Craft Shows where they can be seen reading a book, or instant messaging on their cell phones, or lounging sleepily in their chairs. They ignore possible collectors completely, or stand in front of their booths blocking the entrance and engaging in conversations with friends and relatives. Or they are gathering in groups with other vendors to complain about the show.  They are wearing their "official artist clothes".....cut off shorts and flip flops and many unconsciously spend a lot of time trying to perfect their perception of what an artist is supposed to look like and do. Sometimes the green hair helps.

Artists in Studio settings  who believe that "Art Should Sell Itself" operate
the same way and can be picked out in a heartbeat. They too are the ones who sit in the chair at a Co-op gallery reading a book, ignoring browsers, talking loudly on the phone  or tapping away at their computers. They too can be identified by their paint stained sweatshirts, ripped jeans or rumpled clothes.  They are the ones who may perk up if the browser in the Gallery wanders towards their art display but other than that, they are a fixture at the desk. Bored, wishing they could be in their studio and creating art as artists should.

If "Art Should Sell Itself" then with that reasoning,  everything else should "Sell Itself" as well right? In other words,  all those car ads on TV were put in and paid for by cars right? Real estate ads must have been inserted by the houses themselves.  Music on the Internet or radio magically appeared just so you could hear it.  That book you read recently just fell from the sky into your hands.  That actor you love on TV simply.....appeared.

Right?  Of course not.  The cars are manufactured by people and promoted to the buying public with all the known marketing strategies! The homes in the real estate ads are groomed and prepped and advertised by people who are specialists in what they do. The music that permeates your life is created by people marketed by all available means by the musicians (with or without an agent). That book you enjoyed  was written by a person who them marketed it to get the book or article into publication.  What did all of those people have in common? They did NOT sit passively and wait for their product to "Sell Itself!"

Oh, but you may still insist that artists are different.  They think differently. They need pampering to grow. They have something that others don't.  You got that right.
They have no money!

Sure, success is not always measured by dollars and cents.  But nothing is as satifying as being able to support your family with a skill and job that you love!
Until artists step up to the plate and take full control and responsibility for their careers and  genuinely work to improve getting their art and message to the public in a friendly and professional manner, they will never be financially successful.

So if you want to attract the  buyers who will spend their money with you, dump the "starving artist" dress and attitude,  pick yourself up, dust off your better clothes, spruce up your skills and learn how to represent yourself as a professional artist seeking the best prices for your art!  
Get rid of that "cold prickly" aloof attitude and turn on the "warm fuzzy" personality. Celebrate your good fortune in being able to have the opportunity to create and promote your artwork!


Coming up! Seminar with Art Career EXperts Saturday, June 18 from 10-4! Learn just what you need to do to represent yourself, your studio and your Gallery! http://www.jerrysartevents.com/keyoartcainm.html

Jun
1
2011

June Artist of the Month - Denise Saylor

I have been painting and drawing my entire life. My earliest memories were of drawing constantly on anything I could get my hands on! When I was around 12 years old, I spent some time taking oil painting classes with an instructor who only accepted children who were already talented. I basically had to "audition" to be in her class. Although it was many years ago, I learned to be confident in my ability and it allowed me to explore painting in a way I had never done before.
 
As I grew older, life and responsibility got in the way of of my art. Eventually, it just seemed like something I used to do! Those close to me always knew I was artistic and I was usually the one asked to do anything and everything that might need some creative expression!

At some point, probably around 14 years ago, someone asked me to paint a full scale "family tree" on their wall. I told them there was no way I could do that! But after being talked into it, it actually came out really nicely and my latent talents started to bloom once again. I put together a portfolio, took it over to my local paint store, and a muraling business was quickly born.
 
I've spent all the years since painting murals and faux finishes for many people. At some point when murals started to die down a bit, I reinvented myself and learned how to paint kitchen cabinets, doors, etc. to resemble different types of wood. So another branch of my business was born and it has been keeping my steadily employed.
 
What has been lacking now for some time, however, is the joy that painting brings me. Painting for ME. I've spent so much time making painting a business, learning to paint quickly, learning to listen and produce what OTHER people's visions are. I need to get back to what I love to do. So now another twist in my life and it's time to paint again on canvas. What I choose, what I love, what I'm drawn to. I can't wait to see where it all goes.

www.denisemariesaylor.com

 

          

 

            

 

 

  

 

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