May
12
2010

Looking by Valerie (Valry) Drake

I will be attending Surtex in New York City this spring. Surtex is an art licensing trade show. The exhibitors will be artists who license their work and artist's agents. Surtex is held in conjunction with The National Stationery Show and my ticket to Surtex also gets me into NSS. NSS has exhibitors who are (predictably) stationery manufacturers - a large market for art licensing. There are also several seminars offered at the shows which sound extremely valuable.If you are not familiar with the term, licensing is when artwork is used on manufactured products and the artist receives a percentage based on how many of those items sold. Think ab... [More]

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