May
12
2010

The Artist's Guest Book - The Key to Expanding Your Business! by M Theresa Brown

  One of the most important tools in the artist's business tool kit is the Guest Book. Along with a portfolio of your work, business cards and a receipt book, your guest book should be with you any time you are exhibiting your work.What is a guest book? The Guest Book is your tool to collect contact information from future clients and collectors. As such, at art festivals and shows, it could well be considered the most important resource tool in your display. It is a major source for your mailing list. Without a mailing list, your email newsletters would go nowhere. Announcements of upcoming shows and newly created artwork would be us... [More]
May
12
2010

Artist Statement: Sell the Sizzle by M Theresa Brown

Sizzle! That's what an artist's statement should be! It's not your biography or your story. It's about what makes you tick as an artist in your particular field. To quote Elmer Wheeler, "To sell the steak you have to sell the sizzle!"What does that mean? Well we have observed two very relevant target areas of interest here. That of the person looking at your art or browsing your website, and that of the Gallery who is getting ready to show a few of your pieces.When we are representing our own work, the average viewer asks predictable questions similar to: "When did you first learn that you had this talent?" or "How long have you been doing th... [More]

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