Mar
22
2011

2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to purchase it at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it!  It's even better when it becomes a regular occurance :-) So what is the best way to do this?  In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the clie... [More]
Feb
16
2011

Spotlighting Your Work by M Theresa Brown

Participating in both indoor and outdoor shows is a great way to connect with prospects and show your work.  In reality, you are  your own portable Art Gallery, bringing your work to people who often only see "live art" at such an event.If you are at an outdoor show and it's a beautiful, sunny day with moderate temperatures, Mother Nature has given you an edge to spotlighting your work!But what if you are at an indoor show? The flourescent lights are 25 feet above your allotted 10 x 10 space. You are next to John Doe with his stained glass on one side, Jane Doe with her watercolors on the other side and a whole line of artists acros... [More]
Nov
22
2010

The Emerging Artist Label by M Theresa Brown

Far away from the fantasy art auctions of Christie's and Sotheby's is the real world of art  sales where there are many thousands of artists who create and sell their art.  In this world, the artist is usually working directly with the buyer and for sums far less than the multimillion dollar art in the big name auctions.  A sale is just as important to them as it is for the art auctioneer.  Without the big names and the money behind them, these artists must work hard to achieve sales and many are struggling. Yet the very people who mean to help these artists are also sabotaging their efforts. Somewhere in the shadowed worl... [More]

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