A Tale of Two Vacuums by M Theresa Brown

When I realized that the well dressed, polite man standing outside our front door was selling vacuum cleaners, I inwardly sighed. But I decided, "What the heck, why not?" He would never talk us into buying something as unnecessary or as expensive as one of those door to door vacuum cleaners. But I respect people trying to make a living and cold calling has to be among the hardest in terms of challenges, so we opened the door to him. OK. We were impressed. The salesman was a professional wizard at his demonstration, his presentation and marketing skills. Compared to our aged model vacuum, his vacuum cleaner did everything but sing and dance. ... [More]

5 Ways to Get More People Reading Your Email Newsletter by M Theresa Brown

In our recent Seminar,  we touched on the topic of creating interesting newsletters.  There are  many programs available which make it easy, affordable and convenient to send out email newsletters,  in quantity, and  without it being labeled by the Internet as spam. We use Streamsend to send out over 1200 email newsletter for our Art Clients each month. Research newsletters that you receive and like, or do an online search, and you'll see the names of others such as Constant Contact,  Mail Chimp, aWeber, etc. See which ones fit within the parameters of what you are or would be doing.  In the past,  art... [More]

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