Apr
13
2011

Where Do You Stand on This? by M Theresa Brown

This is an article bound to bring opinions to the surface and ignite that perpetual  dialogue of "what is Art?" Read the article in its entirety before coming to any conclusions about the artists or the actual art piece and ask yourself where you stand.  Would this happen in the US? Has it happened in the US? Is this political? A marketing ploy? Self indulgence? Enlightment or Ho hum?  Art or Hogwash? Are these really artists? Did the award committee accomplish its mission?  Controversial art A giant penis spray-painted on a bridge has won an art prize.By Sergey ChernovThe St. Petersburg TimesPublished: April 13, 2011 (I... [More]
Apr
4
2011

The Power of Social Networks by M Theresa Brown

The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist's business is no different when it comes to the basics such as marketing, social networking, customer relations, etc. :-) However, no social networking site is a magic bullet unless you can develop the discipline to keep it up! Work the areas that you can give appropriate time to...but don't use "lack of time" a... [More]
Mar
22
2011

2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to purchase it at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it!  It's even better when it becomes a regular occurance :-) So what is the best way to do this?  In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the clie... [More]

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