Feb
16
2011

Spotlighting Your Work by M Theresa Brown

Participating in both indoor and outdoor shows is a great way to connect with prospects and show your work.  In reality, you are  your own portable Art Gallery, bringing your work to people who often only see "live art" at such an event.If you are at an outdoor show and it's a beautiful, sunny day with moderate temperatures, Mother Nature has given you an edge to spotlighting your work!But what if you are at an indoor show? The flourescent lights are 25 feet above your allotted 10 x 10 space. You are next to John Doe with his stained glass on one side, Jane Doe with her watercolors on the other side and a whole line of artists acros... [More]
Jan
27
2011

Information Overload - Feed your Client one spoonful at a time by M Theresa Brown

The advice on selling art is so numerous on the Internet nowadays  that the generic  word of mouth advice artists used to hear from friends and neighbors has gone from "You'll starve" to the Internet version of "it's easy and this is all you do!" The experts are everywhere. With so much "advice" popping up at every link, it is easy to get information overload.  There is way too much information coming rapid fire at an artist, leading to the panicked feelings of "There's not enough time!" or "I just can't do all they ask!" The interesting thing about the changing economy and businesses as a whole is that for years everyone sold ... [More]
Jan
12
2011

A Tale of Two Vacuums by M Theresa Brown

When I realized that the well dressed, polite man standing outside our front door was selling vacuum cleaners, I inwardly sighed. But I decided, "What the heck, why not?" He would never talk us into buying something as unnecessary or as expensive as one of those door to door vacuum cleaners. But I respect people trying to make a living and cold calling has to be among the hardest in terms of challenges, so we opened the door to him. OK. We were impressed. The salesman was a professional wizard at his demonstration, his presentation and marketing skills. Compared to our aged model vacuum, his vacuum cleaner did everything but sing and dance. ... [More]

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