May
12
2010

Artist Statement: Sell the Sizzle by M Theresa Brown

Sizzle! That's what an artist's statement should be! It's not your biography or your story. It's about what makes you tick as an artist in your particular field. To quote Elmer Wheeler, "To sell the steak you have to sell the sizzle!"What does that mean? Well we have observed two very relevant target areas of interest here. That of the person looking at your art or browsing your website, and that of the Gallery who is getting ready to show a few of your pieces.When we are representing our own work, the average viewer asks predictable questions similar to: "When did you first learn that you had this talent?" or "How long have you been doing th... [More]
May
12
2010

Waiting for the Ship to Come In by M Theresa Brown

  You gotta love it! How can we not be inspired by the artists coming up to us after our seminars and telling us that we have opened new doors for them? Or that the group makes them feel as though they belong? Yet I was saddened that the laughter at my stories about my experiences in art school were so universal. Not just then, but now. And I thought about my early experience in art school....Watching the video we filmed during our Jan 14 seminar....{OK I need to learn to stand still and we need the professional expertise of Burning Oak Studios!} however, you can still hear the turning point story. For me, my professors are all frozen... [More]
May
12
2010

Help! Sell my Art! by M Theresa Brown

If there is one question that artists ask me all the time, it's "How much should I charge for my artwork?" In our seminars on Art Marketing, and from emails and phone calls from artists, I can hear the frustration in their voices. It's as though just knowing the answer to that question will solve all their marketing problems. They are not alone. We have all done the mental art math at some point in our careers, especially at the beginning....someone comes up with some formula for setting a price, determining how long it takes, how many we can do in a day, multiplied by a week, a month....we should all be rich by now, right? But there is a pro... [More]

Great Deals

Back To Class online: up to 85% off with online exclusive sales

Products To Consider

FREE Video Art Lessons

Learning Art The Easy and Simple Way with Jerry's Artarama FREE Video Art Lessons

 

Facebook Fans

Recent Comments

Comment RSS