Jun
21
2010

Prepaing to Sell - Portfolios and Details by Valerie (Valry) Drake

As artists we love to create – but when it comes to the details of selling we are sometimes a little reluctant. Just in case I get someone who actually wants to know about my work, I have to have a portfolio to show them. Whether this person is a potential customer, gallery owner, or just seems interested in art, having information to give them and recording the information you discover about the person is invaluable. First, in order to create a portfolio, I have to have pictures of all of my artwork. EVERYTHING I do gets either scanned (at 400 dpi) or digitally photographed and saved on my computer. My documents are named with the nam... [More]
Jun
8
2010

Painting and Selling Portraits - the Family Dog by M Theresa Brown

  Two of my five dogs think they have achieved stardom because they are featured in a 2 hour DVD!   There's  Louie, a shaggy little cockapoo rescued from an uncertain fate, and DaVinci, an impressive looking Rottweiler who, in truth, is a little dog trapped in  a big dog body.Both are my models at the Burning Oak Studios where I filmed the DVD Painting and Selling Portraits-the Family Dog.  They were perfect gentlemen while working among all the equipment and lights and took all the attention in stride. After all, they had  everything they needed: doting people, squeaky toys and dog biscuits.  Lights, ... [More]
May
27
2010

Art Business Marketing - 6 Steps to Re-Energize Slumping Art Sales by M Theresa Brown

Follow this six step plan to get your art business back on track and re-energized!There is nothing harder to do than to walk into your studio and start (or finish) a piece of art when you already have a number of unsold pieces sitting around. The energy is suddenly not there. The phone is not ringing. And every time you turn on the news, the top story is the downturn of the economy. If you need to sell what you create in order to make ends meet, then motivation becomes critical. You may be in enough of a panic to be unorganized and not thinking clearly. There is a direct correlation between need and motivation and the key is to organize that ... [More]

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