Sep
21
2010

5 Ways to Get More People Reading Your Email Newsletter by M Theresa Brown

In our recent Seminar,  we touched on the topic of creating interesting newsletters.  There are  many programs available which make it easy, affordable and convenient to send out email newsletters,  in quantity, and  without it being labeled by the Internet as spam. We use Streamsend to send out over 1200 email newsletter for our Art Clients each month. Research newsletters that you receive and like, or do an online search, and you'll see the names of others such as Constant Contact,  Mail Chimp, aWeber, etc. See which ones fit within the parameters of what you are or would be doing.  In the past,  art... [More]
Aug
31
2010

5 Steps to Turn Negative Artist Thoughts into Positives! by M Theresa Brown

"My work is better than that!" We've all said or thought it. And we probably meant it. But what it really means, when all is said and done, is that we are, at some level, envious of that other artist. So how can we turn this negative thought into a productive, positive action that benefits your art career? It happens to all artists at some point in their art journeys and careers...A stronger word might even be Jealousy. When we see an artist making money or gaining recognition, and whose work, we feel, is beneath our own talent, abilities and performance, career jealousy slips to the forefront. The envy may be cloaked in indignation or su... [More]
Jul
18
2010

The REAL KEYS to PRICING YOUR ART by M Theresa Brown

On one of our several nationwide art marketing forums recently, the question posed was,"Theresa, I'm in the dark as to how to price the pet portraits. I don't know anyone around here who does pet portraits to see what they are charging. After you figure the cost of the surface (canvas or panel) and the paint (not much) do you charge by the square inch or by the hour? If it takes me 5 hours to do an 8"X10" at $10.00/hour plus the panel thats $55.00 or should I charge much more than that? I know that it is an investment for the purchaser but I'm still in the dark as to where to start." This was a great question and although I have addressed it... [More]

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