Apr
4
2011

The Power of Social Networks by M Theresa Brown

The Power of Social Networks Although I have shared my insights and successes about social networking before, mainly Facebook, there is not much I can improve upon in this article from marketing book author, Penny Sansevieri! I am ALWAYS sharing with artists that ALL businesses operate in essentially the same fashion..and an artist's business is no different when it comes to the basics such as marketing, social networking, customer relations, etc. :-) However, no social networking site is a magic bullet unless you can develop the discipline to keep it up! Work the areas that you can give appropriate time to...but don't use "lack of time" a... [More]
Mar
22
2011

2 Tips for Online Art Sales on Your Website! by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. You can offer your art and an easy way to purchase it at any time of the day or night which truly does enable you to "make money while you sleep." And that is an amazing feeling the first time you experience it!  It's even better when it becomes a regular occurance :-) So what is the best way to do this?  In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the clie... [More]
Feb
28
2011

Why You May Not Be Ready to Turn Your Art Into a Business by M Theresa Brown

Although I am considered a successful marketing artist, where every bill that I pay comes from money that I earn through my art sales, I am fully aware that what I do for a living, creating and selling my art as a business, is not for everyone! Self employment is hard work! But recently a long thread ran on another forum that I belong to with advice from many, various artists on "starting a fine art business" being thrown around like it was a recipe for biscuits!  I am always amazed at how quickly someone will take advice from someone who may not be where they want to be! (think about that) Why would anyone take business advice from som... [More]

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