Sep
29
2010

Market Yourself by M Theresa Brown

Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and non-juried but participating in one opens the door not only for sales of your art product, but to an ongoing  relationship with clients. Here are some positive tips for success! Project a positive and upbeat attitude at all times. Keep a guest book to accumulate names and addresses for your email or mailing list. Mail or email a per... [More]
Sep
27
2010

2 Tips for Online Sales by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It is easy with Paypal. In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the client to purchase your art online. Some of it is common sense. Making it difficult or time consuming for an interested person to buy your art went out a long time ago!  The Art World has always been in love with the wor... [More]
Sep
21
2010

Art of the Carolinas Update - September 21

Christina and I have been very busy planning for the big event in November! Thank you to all of you that are taking advantage of our wonderful workshop offerings at the show. We have heard all of the excitement in the air from each of you and that just adds to the fun we have in store for you! So get ready for a wonderful time. If you have not signed up for your favorite classes, you might want to do so now.  At this point in time, most workshops have space available, but if history serves us correctly, they will start to sell out by the first of October, so do not procrastinate any more! Rooms at the hotel are going fairly quickly, so ... [More]

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