Sep
29
2010

Market Yourself by M Theresa Brown

Positive Tips for success As much as we would all like to stay in our studios and create our artwork and never appear in public, the best chances for success include regular public appearances. Art and Craft shows are just one of the many opportunities for artists. They can be large and juried; small and non-juried but participating in one opens the door not only for sales of your art product, but to an ongoing  relationship with clients. Here are some positive tips for success! Project a positive and upbeat attitude at all times. Keep a guest book to accumulate names and addresses for your email or mailing list. Mail or email a per... [More]
Sep
27
2010

2 Tips for Online Sales by M Theresa Brown

You know that marketing phrase "Make money while you sleep?" Well it IS possible for artists to do just that with their art product IF they make it convenient and  easy for shoppers to see and buy their art 24/7. That is only possible if you are set up with an online merchant account. It is easy with Paypal. In our workshops we emphasize adding testimonials from your clients all over the site and an ability for the client to purchase your art online. Some of it is common sense. Making it difficult or time consuming for an interested person to buy your art went out a long time ago!  The Art World has always been in love with the wor... [More]
Sep
21
2010

5 Ways to Get More People Reading Your Email Newsletter by M Theresa Brown

In our recent Seminar,  we touched on the topic of creating interesting newsletters.  There are  many programs available which make it easy, affordable and convenient to send out email newsletters,  in quantity, and  without it being labeled by the Internet as spam. We use Streamsend to send out over 1200 email newsletter for our Art Clients each month. Research newsletters that you receive and like, or do an online search, and you'll see the names of others such as Constant Contact,  Mail Chimp, aWeber, etc. See which ones fit within the parameters of what you are or would be doing.  In the past,  art... [More]

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