May
21
2012

Winsor and Newton Artists Water Colours - An Exploration

Winsor & Newton Artists' Water Colours — the true professional watercolor!

For over 175 years, Winsor & Newton have been creating some of the world's finest art materials! One of their most popular and well-beloved lines is the classic Artists' Water Colour range. Made with the finest ingredients and meticulous, time-honored processes, Winsor & Newton Artists' Water Colours are some of the finest watercolor paints on the planet today. Let's learn a little about them, shall we?


Primary Color Palettes for Winsor & Newton Artists' Water Colours

  • The three Primary Colors in the range are Winsor Lemon, Winsor Blue (Red Shade) and Permanent Rose.
  • When using a 6-color palette, we recommend using Winsor Lemon, Winsor Yellow, French Ultramarine, Winsor Blue (Green Shade), Permanent Rose and Scarlet Lake.

Transparency and Opacity
The varying transparency and opacity of a pigment will affect the optical character of the individual color as well as how the color mixes with other colors. The most transparent colors will enable you to create a pure glazing effect by applying a number of washes on top of one another. The more opaque colours give flatter washes and greater covering over previous washes. Opaque colors are also useful for toning down color mixtures.

On the Winsor & Newton Artists' Water Colour chart, the transparent colors are marked with or T, the semi-transparent colors are marked or ST. The relatively semi-opaque colors are marked with or SO and the opaque colours are marked with or O.

Pigment Choice
Watercolor more than any other medium relies upon the variable characteristics of the pigments used. As it is essentially a staining technique, everything rests on the handling properties of the pigments; whether they can produce a smooth wash or a textured wash; how opaque or transparent they are; the brilliance and strength of their color; and so on.

With this in mind, it has always been — and will continue to be — Winsor & Newton's aim to provide artists with the widest possible range of pigments to give them the greatest choice and flexibility. It takes a total of 87 different pigments to produce the 96 Artists' Water Colours.

Today, our Artists' Water Colours contain an ever-widening range of high performance pigments, which ensure strength of color and excellent brilliance combined with extremely high permanence ratings.

Single Pigments in the Range
Just like people, each and every pigment differs in shape, size, color, and "personality." Pigments, especially in watercolor, serve as a set of tools or vocabulary to help artists manipulate their work and alter their expression.

Wherever possible, single pigments have been used in Artists' Water Colour to ensure that we offer the widest choice of colors and pigment characteristics or positions, such as hue, particle size, transparency, tinting strength, etc. This helps broaden the artist's creative expression.

We use single pigments wherever possible. Single pigment formulations are purer in hue and cleaner in color than mixtures of pigments, providing a larger number of color mixes before resulting in muddy effects. Within the new Artists' Water Colour range there are 75 single pigments amounting to 78% of the range.



To learn more about Winsor & Newton's special milling processes and why they're so important, please watch the video below!

Are you a watercolor artist? Have you ever used (or do you swear by) Winsor & Newton Artists' Water Colours? Tell us your experiences in the comments below!

May
15
2012

Your Satisfaction is our Goal at JerrysArtarama.com

Customer service expands with a new online live chat module!

At JerrysArtarama.com, our customers' satisfaction is our ultimate goal! We work hard to ensure that you can find all your favorite art supplies quickly and easily, knowing that you're getting the best everyday low prices on oil colors, canvas, paintbrushes, acrylics, watercolors, easels, studio furniture, DVDs, drawing materials, pastels, kids' art supplies and more. We also strive to be your #1 artists' resource, offering hundreds of free video art lessons, art tips and techniques, product reviews, blog, Twitter and Facebook pages, multiple art contests and more, all designed to foster and enhance the art community.

With all this in mind, it's a pretty big site to navigate! There's so much for visitors to see and do and read and learn about, it's natural for folks to have questions. We've always been available by phone and via email to answer any questions, but now we're happy to expand our customer service offerings with the addition of a live online chat module!

We at Jerry's Artarama recognize today's need for quick and easy access to necessary information: customers who have their questions answered quickly and efficiently are more likely to be pleased with their experience and to remain loyal. In the search for how best to provide this access, we discovered LiveChat Inc. , one of the foremost live chat software developers dedicated to providing fast and simple communication between e-commerce websites and their customer base. LiveChat Inc. specializes in state-of-the-art online sales tools designed to enhance and improve the connection between businesses and their customers, through innovative developments utilizing chat platforms on websites, mobile devices, social media networks and more. Plus, it's fast and easy to use!

How it Works

  • Click on "LIVE CHAT" at the top right corner of the JerrysArtarama.com website
  • Enter your contact information and a brief description of your issue or question
  • Chat with one of our trained specialists
  • Get your answers quickly and effectively!

As you can see, we're very pleased with our new LiveChat option, and hope you will be too! It's just the latest in our many advances to provide our customers with the best service possible. From the minute you open our catalog or webpage, to the minute you unpack your newly-delivered art supplies, we want you to be happy with every step along the way. Check out all the many ways we at Jerry's Artarama strive to ensure that when you shop with us, you'll get the best customer service available!

  • Specialists available via phone, email, and new LiveChat!
  • Every order packed carefully and accurately
  • Fast and free shipping offers
  • Large and custom orders welcome
  • Pioneers of everyday low prices!

Order Efficiency and Accuracy
Curious about what happens after you click that "place order" button? Get a peek behind the scenes at our warehouse in this informational video!

So what are your thoughts? Have you had a chance to try our LiveChat option, and if so, how did you like it? Are there any more aspects you'd like to see us add to our customer service process? Visit our newly designed customer service center (click here) and please let us know about it in the comments below!

May
9
2012

Prove It - Painting Using the World of Art DVDs

Prove It Art Marketing Videos

Prove It!

Can following along with the World of Art Instructional DVDs really help when trying your hand at painting? On this episode of Prove It!, Mikey G sets out to test his own skills at recreating a Tom Jones watercolor painting. He'll begin by using nothing but the required supplies and a photograph of the completed painting, and then try a second time while following along with the video. Which turns out better? Watch until the end, and you be the judge!

Please enjoy this Prove It! video and let us know what you think in the comments below!

What do you think? Did following along with the World of Art DVD really improve Mikey's painting techniques? How about you; have you tried any art instructional DVDs for learning art at home? Tell us about it in the comments below!

Great Deals

Holiday Sale  -Gifts for Artists: up to 85% off with online exclusive sales

Products To Consider

FREE Video Art Lessons

Learning Art The Easy and Simple Way with Jerry's Artarama FREE Video Art Lessons

 

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