CHICAGO, March 22, 2010 â€” With the digital space as its canvas, Prismacolor®
, a leader in professional quality art markers, pencils, and supplies, launched a bold and engaging new website
today, giving artists of all forms and styles a new medium through which to express themselves and communicate with their peers.
The site, created by Draftfcb Chicago, includes a virtual art gallery where visitors can rate and comment on submitted artwork, a digital color coordinator that converts color hues to Prismacolor colors, and a downloadable color chart for easy matching.
In addition to showcasing Prismacolor's assortment of products, the site enables users to explore the dynamic art world, discovering and trading tips and techniques, locating exhibits and events in their area and most importantly, providing a space where artists can share their work.
"Creating a sense of community was extremely important to us in the development of our new website," said Sheryl Rosa, Prismacolor senior brand manager. "Artists want a space where they can share their ideas and work with their peers while receiving honest and meaningful feedback. Prismacolor now offers a place to where artists can have that exchange."
Prismacolor.com will also feature 19 artists from across the U.S. who use Prismacolor products. Each artist will have samples of his/her work featured, along with a bio, a list of favorite products, personal tips and techniques and a brief interview.
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While the site was specifically designed to meet the needs of art professors, fine artists, fashion designers, architects and all who work with dry forums, the ability to share work is open to all artists.
"In developing the website, we wanted the site to be indicative of the artists' lifestyle," said Jennifer Rowland, EVP, group account management director at Draftfcb Chicago. "A fundamental aspect of that lifestyle is the ability to connect with peers. Through the Studio section of the website, users can engage with others depending on their comfort level. It is this shared experience that really makes this site stand out."
"The new site is more about the artists than the Prismacolor brand," said Sally Grimes, VP of Marketing for Prismacolor at Newell Rubbermaid Office Products. "It's a showcase of their passion and spirit, and we expect it will become a wonderful representation of those virtues going forward."
Prismacolor products include colored pencils, art markers, pastels, charcoal and graphite. All are made from high quality pigments and are available in more than 100 colors, providing artists with the tools they need to express their artistic vision in full color. Prismacolor also offers a variety of erasers, fixatives and art accessories.
To share your work and experience art uninhibited, visit prismacolor.com
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Best known for quality tools for art students, teachers and design professionals, Prismacolor has been a leader in professional art supplies for more than 70 years. Newell Rubbermaid Office Products, maker of PrismacolorÂ® markers, pastels, and colored pencils, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper MateÂ®, SharpieÂ®, DYMOÂ® ParkerÂ®, WatermanÂ®, EXPOÂ®, uni-ballÂ®, and RolodexÂ®, among others. Visit www.prismacolor.com for more information.
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 96 countries and employs more than 9,500 people. The agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers' attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.