The Changing Faces of Art Marketing by M Theresa Brown of Art Career Experts

Yes, I admit it. I am on a quest to share what I have learned with those artists whose goal has been to use their creative talents to make money! But the quest goes deeper than just the results and affirmation of art sales. Just the act of bringing in income to support one's family from the sales of one's own art product is achievement and fullfillment on an unparalleled level. That would be wonderful, wouldn't it? Yet for so many years, success at that level for artists has been hard to come by. Why?

Ask yourself this:
Haven't you wondered WHY, with the art marketing methods promoted by the Art Community and colleges over so many years, there are STILL so few artists making a living at their craft? What's wrong with this picture?

And as we discovered, it is a question that is in the forefront of the minds of many artists. Our first 2010 seminar on the Myth Busting Facts of Art Marketing sold out quickly and the overflow has gone into a second session. Is it a sign of the times?
Well, the first group has met and are ready and eager for a change in marketing their art. Many of these participants are artists who have spent a decade or two trying to do it "the right way." But the "right way" or the acccepted methods that have been promoted during the past century are only a recent phenomena. Prior to the 20th century and the rise of art galleries and the thinking that artists "should not have to sell their art," artists have always been responsible for creating and supplying the art for the available markets. A search through world history combined with art history and artist biographies will reveal fascinating facts, details and even confirmation along with the means and methods the artists used.

It is unfortunate that an artist even needs confirmation that thinking in terms of marketing his art is acceptable. But the times are indeed changing for those who have faced disappointment in their inability to sell their art. We all know that over a period of time, with no sales and no income, discouragement sets in and before long," being an artist" is just a lost dream to most.

Or is it? Hold on a minute! Life is too short to keep walking down the same path and fall into the same hole! How about taking another path instead?
With art galleries closing by the thousands and grant money drying up, the need to "think outside the box" suddenly makes sense. The fact and reality is, there is no one secret formula to the selling of one's art.
Simply a re-structuring of prior learned beliefs, a major shift in attitude plus the always present need to work hard, opens the door to success! The tried and true means and methods of successfully selling anything are available in any bookstore. "Thinking outside the box" means challenging the accepted norm of how an artist should do business and apply the marketing world's proven methods of selling to your art product!

It seems very appropriate to start the New Year with a re-structuring of attitude! Because the most difficult obstacle facing the entrepreneur artist will be erasing the years of art marketing myths that he has been exposed to. Start with a blank slate!
That's why January truly is the month for not only looking back at where you have been, but looking forward to where you want to go.

New attitude in place? Great! Now you have to have a business plan to set your goals for marketing your art. Not an art plan, but an art business plan.
It's a roadmap to your destination. No matter how many detours or stops you make on this road, you still have your destination in sight. That's the beauty of a plan.
Enthusiasm is the driving. Getting there is putting gas in your car!

Go for it!

Artist of the Month Facebook Contest

Artist of the Month Facebook Contest

Jerry's Artarama invites you to enter our Artist of the Month Contest!

Each month Jerry's Artarama will:
  • Select one artist to be featured on our Jerrys facebook page
  • Display their artist statement and images on our Facebook page as well as the SPLATTER blogazine.

The artist of the month will also receive a $65 gift card to use either online or in-store!

Want to be the Artist of the month.. Here's How!
Please send 5-10 digital images of your work along with an artist statement to

Unfortunately, we will not be able to respond to your entries but we will inform you if you have been selected!

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Confessions of a Non-Artist


Scared, frightened, afraid are just a few of many words that describe my first trip to an art museum. Me, being a non-artist, couldn't help but to feel out of place. My interpretation of art is total different from someone that is familiar with the arts. For a piece of work I would call pretty, an artist might call it engaging. For what I might call disturbing, an artist would call it intriguing. For a piece of work I might feel I could do, an artist might call it a "Pollock."

Being in an art museum is like going to a different world for me. A non-artist in an elite society of socialites; can I fit in, or will I stand out? It has to be obvious that I am oblivious to my surroundings, wandering around in awe, marveling at the greatness on the walls.

My understanding of art is that it is a timeline of human beings dating back to prehistoric times. Art is an expression of life that tells the story of that time period whether it be Egyptian art, The Renaissance, Realism, Impressionism, or Abstract Expressionism. In the end, to me, art is art.
When walking through a museum I see two kinds of art, good art and bad art. Good art being something that catches my eye and makes me say "wow, that took some time to do!" Then there is bad art, that's the art that I walk past while thinking to myself, "I could do that."

Though I'm not an artist, I find art amazing. For me it's not about knowing the correct terms to describe art, it's about the feeling that you get when you look at it. There's nothing like a piece of art that you can just stare at and wonder what the artist was thinking while giving your own interpretation of the piece. That's what makes art great. What a piece of art means to you can mean something totally different to me with neither one of us being wrong.

Great art sparks conversation and speaks different things to many people. Art is a language in its own right. The only difference is that it is universal and any and everyone can speak it without an interruption. It's amazing how art connects everyone one way or another. From graffiti on the side of a building to a painting hanging in the Guggenheim, art is one of the few things that can speak and be understood by anyone.

When walking through an art museum, I don't go around trying to determine if it's a pastel or oil painting. I don't go around looking to see if the painting has mix media included or if the color wheel was used correctly. I go to an art museum to see art, good and bad. Art is the language that has been around forever and it's a language that I didn't know I could even speak until I saw a piece that spoke to me. Art can put a smile on my face; it also can make me shake my head in disgust. It touched me in away I didn't know it could. Art made a non-artist want to be an artist just so I could be included in the conversation.

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