Have we seen the last of the masters? by Valerie (Valry) Drake

Let me preface these comments by saying that I do not have a formal art education and that's a shame and one day I am going to get it. One area I am particularly sketchy is in art history and, again, I regret this because there is always a great deal of value in knowing the history of any field.

That said, here is my take on a brief overview of art history:

Primitive people made art because they felt a compulsion to create and to adorn the practical items in their lives. They probably did not have a lot of "masters" at first, although I expect that certain people developed reputations as making particularly attractive baskets or pots or arrowheads. Some art was reserved for religion or magic which makes perfect sense to me since I still think there is something divinely inspired or magical about art.

Along about the middle ages the church monks had a monopoly on art largely based on their being the only ones who were literate. They worked on developing things like ink and paint and surfaces that could accept the medium and create more polished pieces. Then, both the church and royalty wanted decorations and monks could not be taken away from more sacred pursuits so there became a market for decorative artisans and then some of the more talented artisans started working more as artists.

Then came schools of art and snobbery and some people got rich and others starved and some got extremely weird and did things like cutting their ears off. And some people were genuinely passionate about learning how to make great art just for the sake of the art. Things continued for a while like that and we got museums and art galleries and a good artist could actually make a name for himself or herself. And some of them continued to be weird but that seemed to be okay with everyone, almost like being a little weird was expected from artists.

Along came television and color printing presses and Bob Ross. Now Bob Ross made a huge impact on the world of art and the art community almost unanimously criticized him. They said that Bob Ross was cheapening art and that what he did wasn't "fine art." (One day I will write a blog about that term "fine art" but not today.) Gradually, however, the art community seems to have become reconciled to Bob Ross and said that he was increasing the public's awareness and appreciation of art. Anyway, Bob Ross is gone but his show lives on and I like watching it and I really like the idea of "happy trees."

Now we've come to the 21st Century and TV continues to influence us and it has been joined by the world wide web. Have you seen those TV shows where the decorator takes the family and they go outside and put a few canvases down and just do this and then just do that and just a little here and then just like that it's done and it's their art for the room and they hang it and everyone is just so impressed and happy? And have you got any idea how many artists have web sites with a whole bunch of art for sale (including me)? Some of the art that is for sale on the internet is very, very good stuff. You can buy posters at any large discount store or small corner gift shop. There is excellent and mediocre art and photography on calendars and greeting cards. There is original and reproduction art for sale everywhere – in restaurants, malls, discount import stores. I even have some of my paintings for sale in my local car dealership.

Frankly I think this is all fantastic, but I also think we may have seen an end to the era of the "masters." I will even go out on a limb (not an unfamiliar place for me) and make a prediction: I believe that people are reclaiming ownership of art, similar in some ways to the pre-history of art, with everyone making art and enjoying both the process and the finished products. I don't know what that does for your plans of becoming the next big name in the art world but I'm not quitting my day job just yet.


Prismacolor Brings "Art Uninhibited" to Life in New Website


CHICAGO, March 22, 2010 — With the digital space as its canvas, Prismacolor®, a leader in professional quality art markers, pencils, and supplies, launched a bold and engaging new website today, giving artists of all forms and styles a new medium through which to express themselves and communicate with their peers.

The site, created by Draftfcb Chicago, includes a virtual art gallery where visitors can rate and comment on submitted artwork, a digital color coordinator that converts color hues to Prismacolor colors, and a downloadable color chart for easy matching.
In addition to showcasing Prismacolor's assortment of products, the site enables users to explore the dynamic art world, discovering and trading tips and techniques, locating exhibits and events in their area and most importantly, providing a space where artists can share their work.

"Creating a sense of community was extremely important to us in the development of our new website," said Sheryl Rosa, Prismacolor senior brand manager. "Artists want a space where they can share their ideas and work with their peers while receiving honest and meaningful feedback. Prismacolor now offers a place to where artists can have that exchange." will also feature 19 artists from across the U.S. who use Prismacolor products. Each artist will have samples of his/her work featured, along with a bio, a list of favorite products, personal tips and techniques and a brief interview.

Add One - Prismacolor

While the site was specifically designed to meet the needs of art professors, fine artists, fashion designers, architects and all who work with dry forums, the ability to share work is open to all artists.
"In developing the website, we wanted the site to be indicative of the artists' lifestyle," said Jennifer Rowland, EVP, group account management director at Draftfcb Chicago. "A fundamental aspect of that lifestyle is the ability to connect with peers. Through the Studio section of the website, users can engage with others depending on their comfort level. It is this shared experience that really makes this site stand out."

"The new site is more about the artists than the Prismacolor brand," said Sally Grimes, VP of Marketing for Prismacolor at Newell Rubbermaid Office Products. "It's a showcase of their passion and spirit, and we expect it will become a wonderful representation of those virtues going forward."

Prismacolor products include colored pencils, art markers, pastels, charcoal and graphite. All are made from high quality pigments and are available in more than 100 colors, providing artists with the tools they need to express their artistic vision in full color. Prismacolor also offers a variety of erasers, fixatives and art accessories.

To share your work and experience art uninhibited, visit
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About Prismacolor®

Best known for quality tools for art students, teachers and design professionals, Prismacolor has been a leader in professional art supplies for more than 70 years. Newell Rubbermaid Office Products, maker of Prismacolor® markers, pastels, and colored pencils, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit for more information.

About Draftfcb

Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 96 countries and employs more than 9,500 people. The agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers' attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit

Tim Burton Exhibit at MoMA by Heather Goldstein

The Museum of Modern Art opened a comprehensive retrospective of Tim Burton's work from childhood until now on November 22, 2009. The exhibit will remain open until April 26, 2010 and it is still busy with viewers eager to see Burton's progression as an artist. This past weekend, I was one of those fans.

I got to the museum with my dad this past Sunday soon after the museum opened and waited in line to buy tickets to this exhibit. We got tickets for 1:00 pm. The entrance to the show was a "Burtonesque" character's mouth as the doorway and then we entered a long hallway with black and white striped walls and ceiling and a red carpeted floor. Burton's Stainboy cartoons were playing on TVs on the wall.

The show was broken down chronologically into three sections: Surviving Burbank, Beautifying Burbank, and Beyond Burbank. It featured work from his childhood to current and showed his very versatile role as an artist with drawings, paintings, photographs, moving image works, concept art, storyboards, puppets, maquettes, costumes, and cinematic ephemera from some of his films, as well as some of his little-known unrealized personal projects.

For more information on this exhibit, visit the MoMA's page.
As a side note, I will strongly suggest going during the week. When I entered the exhibit, I saw a sign that said "Max Capacity 563 People." They will let that many people in the door. Tim Burton's work is amazing, but you must get close to a lot of the pieces since they are small works on paper. The over crowded environment was not conducive to proper viewing of his work. All in all, I was very impressed with the exhibit and I would highly recommend it to anyone in the area. Please be aware that the show ends April 26, 2010 and you can buy your tickets online.

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