May
12
2010

Prismacolor Brings "Art Uninhibited" to Life in New Website

 


CHICAGO, March 22, 2010 — With the digital space as its canvas, Prismacolor®, a leader in professional quality art markers, pencils, and supplies, launched a bold and engaging new website today, giving artists of all forms and styles a new medium through which to express themselves and communicate with their peers.

The site, created by Draftfcb Chicago, includes a virtual art gallery where visitors can rate and comment on submitted artwork, a digital color coordinator that converts color hues to Prismacolor colors, and a downloadable color chart for easy matching.
In addition to showcasing Prismacolor's assortment of products, the site enables users to explore the dynamic art world, discovering and trading tips and techniques, locating exhibits and events in their area and most importantly, providing a space where artists can share their work.

"Creating a sense of community was extremely important to us in the development of our new website," said Sheryl Rosa, Prismacolor senior brand manager. "Artists want a space where they can share their ideas and work with their peers while receiving honest and meaningful feedback. Prismacolor now offers a place to where artists can have that exchange."

Prismacolor.com will also feature 19 artists from across the U.S. who use Prismacolor products. Each artist will have samples of his/her work featured, along with a bio, a list of favorite products, personal tips and techniques and a brief interview.


Add One - Prismacolor

While the site was specifically designed to meet the needs of art professors, fine artists, fashion designers, architects and all who work with dry forums, the ability to share work is open to all artists.
"In developing the website, we wanted the site to be indicative of the artists' lifestyle," said Jennifer Rowland, EVP, group account management director at Draftfcb Chicago. "A fundamental aspect of that lifestyle is the ability to connect with peers. Through the Studio section of the website, users can engage with others depending on their comfort level. It is this shared experience that really makes this site stand out."

"The new site is more about the artists than the Prismacolor brand," said Sally Grimes, VP of Marketing for Prismacolor at Newell Rubbermaid Office Products. "It's a showcase of their passion and spirit, and we expect it will become a wonderful representation of those virtues going forward."

Prismacolor products include colored pencils, art markers, pastels, charcoal and graphite. All are made from high quality pigments and are available in more than 100 colors, providing artists with the tools they need to express their artistic vision in full color. Prismacolor also offers a variety of erasers, fixatives and art accessories.

To share your work and experience art uninhibited, visit prismacolor.com
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About Prismacolor®

Best known for quality tools for art students, teachers and design professionals, Prismacolor has been a leader in professional art supplies for more than 70 years. Newell Rubbermaid Office Products, maker of Prismacolor® markers, pastels, and colored pencils, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.prismacolor.com for more information.

About Draftfcb

Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 96 countries and employs more than 9,500 people. The agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers' attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
May
12
2010

Tim Burton Exhibit at MoMA by Heather Goldstein

The Museum of Modern Art opened a comprehensive retrospective of Tim Burton's work from childhood until now on November 22, 2009. The exhibit will remain open until April 26, 2010 and it is still busy with viewers eager to see Burton's progression as an artist. This past weekend, I was one of those fans.

I got to the museum with my dad this past Sunday soon after the museum opened and waited in line to buy tickets to this exhibit. We got tickets for 1:00 pm. The entrance to the show was a "Burtonesque" character's mouth as the doorway and then we entered a long hallway with black and white striped walls and ceiling and a red carpeted floor. Burton's Stainboy cartoons were playing on TVs on the wall.

The show was broken down chronologically into three sections: Surviving Burbank, Beautifying Burbank, and Beyond Burbank. It featured work from his childhood to current and showed his very versatile role as an artist with drawings, paintings, photographs, moving image works, concept art, storyboards, puppets, maquettes, costumes, and cinematic ephemera from some of his films, as well as some of his little-known unrealized personal projects.

For more information on this exhibit, visit the MoMA's page.
As a side note, I will strongly suggest going during the week. When I entered the exhibit, I saw a sign that said "Max Capacity 563 People." They will let that many people in the door. Tim Burton's work is amazing, but you must get close to a lot of the pieces since they are small works on paper. The over crowded environment was not conducive to proper viewing of his work. All in all, I was very impressed with the exhibit and I would highly recommend it to anyone in the area. Please be aware that the show ends April 26, 2010 and you can buy your tickets online.
May
12
2010

Making a Statement on eBay by Miles Wickham

 

I posted a piece of art on Ebay at $21 Million "or best offer," as a suggestion by a friend to get more traffic to my page. A couple of days later, after a long hard 13 hour day at work, coming in and out of flu symptoms, I come home at 2am to see someone has made an offer on the piece. I was so excited someone found interest in my art! Of course I did not expect 8 digits, and wasn't even concerned about the price, because I was so thrilled about someones interest!
Offer - $1.00.

As anyone might guess, the typical reaction I had was that of insult, and it totally brought me down. This person was using me to make a statement about  her own opinion, either that my art was no good, or not worth anything, or that she was projecting some inaccurate arrogance on me.

As i went to bed, something clicked in my mind...or maybe my heart.

Who am I to assume I know her intentions, and to react off of my own assumption and projections, just as I assume she has done with me. I do not like the idea that an assumption has been made about me and that it is appropriate to react in a negative way through that. So i shall do unto others as I would like done unto me. why recreate the usual human scenario, fighting fire with fire, you reject me, ill reject you?  its never created any solutions, so why not make a change. Why not do as martial arts teaches me; take what comes, send what goes. So I took her offer, for the sake of my practice of integrity. I assume she did not expect me to accept, and my hope is that she will reevaluate her intentions.

No, I don't want to give my art away, but if there is a chance to show someone there are new choices to make in our everyday relationships, ones that can bring us together, that there's nothing to lose, then by all means I will take it!

-- 
www.MikesWickham.com

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