A Tale of Two Vacuums by M Theresa Brown

When I realized that the well dressed, polite man standing outside our front door was selling vacuum cleaners, I inwardly sighed. But I decided, "What the heck, why not?" He would never talk us into buying something as unnecessary or as expensive as one of those door to door vacuum cleaners. But I respect people trying to make a living and cold calling has to be among the hardest in terms of challenges, so we opened the door to him.

OK. We were impressed. The salesman was a professional wizard at his demonstration, his presentation and marketing skills. Compared to our aged model vacuum, his vacuum cleaner did everything but sing and dance. To this day we are not sure what happened....maybe it was the ease in which the dog hair disappeared. Maybe it the expected mass execution of all those millions of " invisible to the naked eye" dust mites...whatever it was that tilted the decision in his favor, two hours later, we owned a $1200.00 vacuum cleaner. As he drove away he said to us, "You should think about doing some art workshops as I know someone who organizes them."

A decade passed. We continued our art careers, marketing ourselves and our art at a number of venues-the art shows all over the nation, the specialty shows, magazines, in public, on the Internet.....and added a few workshops and private lessons to the mix.

The vacuum cleaner sat enshrined in the closet and was pulled out when necessary. We had learned a subtle but valuable lesson. No matter how much you may have paid for the most expensive vacuum cleaner in the world, in order for it to be effective, someone still has to push it.

Several years ago, we decided to follow up the salesman's suggestion. We contacted the person he had mentioned, and that person also directed us to another arena of marketing. Sure enough, within a few years, that long ago tip opened up a new, profitable stream of income for two artist entrepreneurs.

Our "Tale of Two Vacuums" is pretty typical of every artist's art marketing journey. Chance meetings, when acted upon, can open up an opportunity a month, a year, a decade later and the artist simply has to be ready and willing to pursue it. The key for any artist in business, is to be aware of when it is time to pursue a new or additional avenue of income.
For a time, we referred to our vacuum cleaner as one of our most expensive impulse buys. But before long, we were referring to it as one of our better investments! 
And yes, we still have it.

Need help? A big jump star? Join us all day Sunday, January 16 from 12:00-6:00 for an in depth step by step layout and implementation of your plan! Our popular art marketing, audio CD, Art For Sale, is included in the seminar! 





Putting Your Art Career in Motion in January! by M Theresa Brown

Everyone loves the start of a New Year! It's human nature to review the  past year, look forward to a new year and see its possibilities.  And it is human nature to make plans and set goals for each new year!

Technically the stretch of holidays ended with New Year's Day. But we have spent days revamping our websites...still doing that.....and  getting organized  long before that D-Day of January 1.  :-)

The good news is that we ended 2010 with a bang...the final 3 months exploded with orders and new collectors.  Like everyone else who works for a living , we too, have had to tweak, adjust and re-work areas of the business plans we create each year in our art marketing!  So every indication shows that consumers are loosening their purse strings!

But our financial rewards were not a result of blind luck. We had many clients and several large dollar clients invest their money into our art this fall but we had consistently been in touch with them for a period of time....some for years!   We adhere to the "rule of seven" and that means  staying in touch with all interested people all year long through a variety of low cost methods.   And that is the point: you simply never know when your steady marketing will pay off! So when they did come to us, we were ready!

Being ready meant that our Business plan for 2010 worked and kept working! Anyone who has been in one of our Art Marketing seminars knows that success does not happen by accident. Or for free, or without thought or without perseverance! If you would like to hear my story on Blog Talk Radio in an interview with Dana Woods, visit my "about me" page and follow along!

Consistency and  perseverance WILL pay off. So this week, as start into 2011, sit down and take the time to lay out a business plan for 2011. It's my mantra :-).

Need help? A big jump star? Join us all day Sunday, January 16 from 12:00-6:00 for an in depth step by step layout and implementation of your plan! Our popular art marketing, audio CD, Art For Sale,  is included in the seminar!Check it out at Jerrysartevents.com




How Daily Painting Can Make You a Better Artist by Mike Rooney

If you've been around the painting business any amount of time you've probably heard the term "daily painting." But you may be asking "what is that exactly?" and may be wondering what it could offer you.

Daily painting is a movement that started years ago and is pretty much attributed to an artist named Duane Keiser. It started when he would paint a small painting (around 6x8) and post it on Ebay and auction it off, every day. If you're familiar with the online art business today that doesnt sound so revolutionary but back before there were hundreds of thousands of artists selling online, that was revolutionary. Back then just about everybody was selling exclusively at shows or in galleries. To use the 'new' technology of the internet to sell art was unheard of. Not so today. Just google "art blog" and see what pops up!

Daily painters are artists who commit to paint a small painting everyday and post it online for sale. There are also daily painter 'galleries' that post their painter's paintings online every day of the week.

Now, how can all this help the budding artist? Lets look at the benefits of painting every single day.

What would happen if you were a marksman with a rifle and shot in competitions, but you never had any target practice. Same thing goes for painting daily. Think of daily painting as target practice. They'll ultimately help your larger paintings. If you're painting daily you'll also have lots of little paintings that you can sell cheaply (compared to your larger paintings). Start a blog and put them on there everyday. After several months start asking to get in some of the new daily painter online galleries and soon you'll have several dozen potential buyers looking at your work every single day. Selling work is all about marketing and daily painting is just one really successful way to do that. Now stop reading this and go paint one!




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