Presenting NEW SoHo Urban Artist Watercolors!

Introducing NEW SoHo Premium Professional Watercolors: The Perfect Combination of Quality and Value!

We at Jerry's Artarama have been waiting a long time for this, and are proud to present our newest line of artists' paints: SoHo Urban Artist Premium Professional Watercolors! SoHo's lines of acrylics and oil colors continue to grow in popularity, and in response to customer requests, we worked with SoHo in creating this exciting new line of high quality watercolor paints while retaining Jerry's unbeatable savings.

SoHo Watercolors are truly an artist grade paint line, using only pure pigments (including real cadmiums!) finely ground and blended with the highest quality gum arabic, to produce a watercolor with exceptional vibrancy and permanence. In fact, SoHo Watercolors are so packed with pigment that when mixed with water, their 7ml tubes can produce as much color as 20ml tubes in other leading brands!


  • High pigment load
  • Real cadmiums!
  • Exceptional vibrancy and performance
  • 73 brilliant colors available in open stock and sets
  • Perfect for experienced artists and beginners
  • Professional paints at an affordable price!

The beautifully balanced range of 73 brilliant colors is available in 7ml tubes, boxes of 3 tubes of the same color (at even greater savings!), and a set of 24 colors that serves as the perfect introduction to this great new line. Each color flows beautifully to create smooth washes or fine detail equally well.

While SoHo Watercolors are of a professional quality perfect for experienced watercolorists, their extreme value makes them the ideal choice for students and beginners as well! Learn watercolor techniques while using a high quality paint, and watch your ideas come to vibrant life in front of your eyes. With SoHo Watercolors' superior tinting strength, exceptional clarity, and high lightfast ratings, it's hard to find a better paint at a better price!

We hope you'll try out these fantastic new watercolors from SoHo, and we're sure you'll be as pleased as we are! Grab a set today and let us know your thoughts in the comments below!


Prove it-Is the SoHo Urban Artist Tote Bag sturdy water resistant and can it withstand all conditions?

Prove It Art Marketing Videos

Prove It!

In this segment of Prove It! Mikey G looks to prove that the SoHo Urban Artist Tote Bag is sturdy, water resistant and can withstand all conditions." By putting it to the torture test, Mikey G goes through a series of experiments to test the performance, durability and claims of the Soho Artist Tote Bag. Watch as he adds weights, runs it over with a car and gets it wet.

Can the SoHo Urban Artist Tote Bag prove to be sturdy, water resistant and withstand all conditions? Will it protect your supplies inside? Mikey G finds out!

Please enjoy the this Prove It video and please supply your comments below


Links to the: SoHo Urban Artist Tote Bag


Jerry's loves SPARKcon 2011!

Raleigh's weekend-long arts festival was a huge hit!

For those of you in the Triangle area, you probably already know that this past weekend, September 15th – 18th, was one of Raleigh's biggest art community events: SPARKcon! SPARKcon gathers together some of the best local talent in many, many categories, from art and fashion to graffiti, film, poetry, music and more.

While the whole weekend is a spectacular event, we at Jerry's aren't bashful to admit our favorite activities were at artSPARK and graffitiSPARK! Maybe it's our affinity for art supplies and fine art, maybe it's our fun street art side, maybe it's just in our bones, but these two cons in particular were not to be missed!


artSPARK featured tons of talented artists in gallery shows, P.O.D. installations and live painting events, and invited everyone to participate with events like the Big Draw (creating small artworks on the spot), the Camera Phone Projection (a chance for camera phone photographers to see their snaps on the big screen), the New Sense Young Artist Arena (arts and crafts for teens and pre-teens) and more! And of course, everyone’s favorite — the chalk art painting competition! Despite the threat of rain, Fayetteville Street was full of devoted drawers painting their squares full of brilliant and beautiful chalk art!


graffitiSPARK was no less exciting, with graffiti Style Wars scheduled between local street artists Knathan Weston and Alec Swiniarski versus Sean Kernick and Sabastian Misersteinbachensal, and a Live Painting event where local award-winning graffiti artists teamed up to tag and paint two trucks with some amazing art.



One of our favorite artists, Dan Nelson, was even on hand to paint a lovely Raleigh street scene!

All in all, it was an amazing weekend, full of fantastic art from a fantastic community! It will definitely be hard to wait a year for the next SPARKcon.

Did you go to SPARKcon, or participate in any of the events? Tell us how you liked it in the comments below!


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