Jan
27
2011

Information Overload - Feed your Client one spoonful at a time by M Theresa Brown

The advice on selling art is so numerous on the Internet nowadays  that the generic  word of mouth advice artists used to hear from friends and neighbors has gone from "You'll starve" to the Internet version of "it's easy and this is all you do!"
The experts are everywhere. With so much "advice" popping up at every link, it is easy to get information overload.  There is way too much information coming rapid fire at an artist, leading to the panicked feelings of "There's not enough time!" or "I just can't do all they ask!"

The interesting thing about the changing economy and businesses as a whole is that for years everyone sold their products without the benefit of the Internet, Twitter, Facebook and websites. In the case of artists, that was considered impossible.  Yet some were successful.  Now artists have all the Bells and whistles of electronic media and despite the technological advances, most still are not selling. So what's going on?

The Information Overload affects not just artists, but your potential clients. Your client is also getting bombarded with too much information.  It's like having too much food thrust upon you and being forced to eat it all.  You and your client are hit daily with professional  ad campaigns to buy this, buy that and your life will be perfect. You are worth it. You deserve it. Press the easy button.  It's like a big pot of soup. Now add to that mixture  the constant media bombardment of bad news and stir that up a bit. But wait, to add a little seasoning,  turn on your TV, cell phones, Twitter, laptops, anything electronically connected, and there is, remarkably, a pill to cure what ails the viewer.  Now, the catch is that if you listen to the ad long enough you'll have the privilege of hearing the  potential negative side effects of the miracle pills. It is little wonder that we have a tough time digesting everything in that pot of soup. One more bowl?

You would be far more willing to sample that pot of soup if it wasn't being forced upon you with so many negative ingredients.  Better to let it sit on the stove and you go by it a few times. Maybe lift the top and smell it.  And when you are ready to finally sample it on your terms, you can digest it better, spoonful by spoonful, rather than the whole bowl poured down your throat at one sitting. It may even taste better that way!  Now what you are experiencing is  Information, not Information Overload.

 So think what a breath of fresh air you will be to your prospects when you do not try to shove something down their throat.  To an outsider, the life of an artist (never mind Van Gogh) seems therapeutic.  A slice of heaven.   Our artwork is part of that imagined world. There is no easy button for success. There is no magic pill. The only ingredients in any pill that you, as an artist, take for art should be perseverance, dedication and optimism. And there are NO negative side effects to that pill.  Imagine that for a moment.

In all of your methods of  corresponding with your clients,  let them sample your art and your world, one spoonful at a time.  That's the easy button for you. It's digestible for them. And before long they will be asking for the bowl and maybe even the whole pot.  And sure, by that time, you'll deserve it!

 

Art Career Experts

Jan
24
2011

"Mother Nature's Child" by Cheryl Whitestone

Mother Nature's Child

24" x 36" Oil Paint on Linen

Currently this painting is being exhibited at the State Botanical Gardens in Athens Georgia, through mid Feb. 2011. This is a portrait of  a little girl who had been out on a hike with her mother, a photographer. They had found a meadow and picked the wildflowers that she is wearing and holding. Her mother taught her how to make the garland for her hair by weaving the flower stems together. I had been taught to weave garlands as a child many years ago too. The flowers are Shasta Daisies, Coreopsis, Red Clover and some others I can’t identify.

I wonder how many people still do this? Did you do this as a child?

I love to do paintings of children and seem to gravitate to girls.  My preference is capturing them in very natural surroundings. I like to see them as they are even with pensive looks on their faces, with nothing forced. For this photograph she was just asked to stand still for a moment so she could be captured in all her pure fresh beauty and casual style. Her skin is like silky pale cream, I also love her tasseled hair and her little denim dress.

People have been saying she reminds them of me, perhaps a little, she may be my inner child. After all artists are always painting what inspires them from the inside right?

 

Jan
14
2011

Possibility II by Cheryl Whitestone

Cheryl Whitestone      
Possibility II
5"x7" Oil on Panel

On Exhibit and for sale at The Georgia State Botanical Gardens, Athens, GA

Reception January 16th - show runs through February 27th.

Everyday Magic~

Nature makes me happy and soothes me. I had wanted to do a painting of blue eggs, but did not have any visual references. I have found my work is much better when I can paint from life, this way I can study shadows, highlights, color and all the subtle nuances and details of my subject. Fortunately a pair of small grey birds decided to accommodate me. They built this nest complete with excelsior, pine straw and soft green moss they had gathered from the woods around my home. Then they laid these three beautiful eggs in the natural nursery that was nestled in one of the hanging ferns on my front porch. I got several great photographs of this while they were away looking for dinner. It is amusing to me that I had wished for this subject matter and these little birds accommodated me, as if somehow they were willing to cooperate so I could do this painting.

Recently after hanging the show at the Botanical Gardens, a group of us artists went to lunch. I was telling this story to a fellow artist who is also inspired by nature and she said she had experienced the same thing. I had told her the story of how I would be doing a mural and wanted to add a dragonfly, sure enough as I was sitting outside taking a break along comes my model, then proceeds to flaunt its beauty in front of me. It is as if this creature is more than happy to pose so I can immortalize its beauty for the rest of the world to enjoy. Has anyone else out there experienced this type of serendipity? Well I was very happy to know at least one artist had, and I was not completely off my rocker. Maybe artists just seem to notice things like that more. To see more of my recent paintings visit my other blog on at www.WhitestoneFineArt.blogspot.com

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